About GTPlanet
GTPlanet is home to Gran Turismo enthusiasts and has been for over 20 years. A series of racing simulation games developed for PlayStation, Gran Turismo generates plenty of loyal gamers whose excitement extends beyond the digital walls of the game and GTPlanet is where they gather.
Building a Longstanding Relationship
GTPlanet has been with Playwire for over 6 years now, and in ad tech years, that’s a lifetime. Prior to working with Playwire, GTPlanet experimented with no less than 8 different ad monetization providers, never quite finding the right relationship.
Upon joining Playwire, GTPlanet immediately doubled its ad revenue, providing a great start to a fruitful relationship. But, aside from pure revenue, what has kept Jordan Greer, owner of GTPlanet, with Playwire so long?
It really comes down to three things:
Customer Service
Because Jordan so highly values the reputation of his website (which is stellar, by the way) and prides himself on providing a great user experience (and not one overly cluttered with ads), he values a service team that is always available and ready to help.
Transparency
Jordan needs a partner he can trust to put the growth of his business first, and that truly is what has kept him coming back year after year. That trust is built on transparency and access to all of the data Jordan needs to understand how revenue is earned.
Product Development
Because Playwire places such a heavy investment in developing extra features and products that allow Publishers to more effectively run their own business, they transcend the typical “revenue only” relationship most ad monetization providers offer.
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