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Guide
The Complete Guide to Ad Ops for Publishers
Learn about all things ad operations with this comprehensive guide from our experts.
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Frequently Asked Questions About Ad Operations
What are the main responsibilities of an ad ops team?
Ad ops teams are responsible for quite a bit. Some of the tasks they often handle include:
- Campaign navigation
- Ad trafficking
- Troubleshooting
- Reporting
Together, these responsibilities ensure the effective management, delivery, and performance of digital advertising campaigns. Learn more about what these responsibilities entail, here.
How can I determine whether it's better to build my own yield ops team or to outsource one?
Determining whether it's best to build your own yield ops team or outsource one primarily depends on time, resources, and money.
If you lack the time to assemble and manage a team, outsourcing might be the better option.
From a financial perspective, it's essential to weigh the costs of establishing and maintaining an in-house team against your current revenue, while also taking into account how much of your inventory is directly sold.
Learn more about these deciding factors, here.
What are the most common concerns ad ops professionals face?
The three biggest issues ad ops professionals face include:
- Pacing issues
- Performance issues
- Ad yield issues
In order to effectively address each of these ad ops-related issues, you must first understand how to identify them. Learn more about how to identify and resolve these problems, here.
When should I consider outsourcing ad ops?
Opting for an in-house or outsourced ad ops team isn’t a one-size-fits-all decision. You’ll find several factors that come into play.
First is the scale and complexity of your advertising needs.
If campaigns are small to midsize with fairly straightforward targeting, you might be able to manage things with an in-house team. But, if you’re handling larger, multifaceted campaigns, having an outsourced ad ops team on your side can make all the difference.
Learn more about how to make the right choice for your ad operations team, here.
What are the key components of ad operations?
When it comes to the key components of ad ops, you’ll find quite a few things at play, including:
- Demand management
- Yield management
- Understanding the roles of SSPs and DSPs
Monitoring these components is the best way to ensure your campaigns run smoothly. Take a closer look at each component, here.
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