What is Ad Ops?
Ad operations, or ad ops, describes the entire process of managing a digital ad campaign, serving as the central driving force in the world of digital advertising.
This multifaceted process revolves around two key objectives:
1. Delivering the best possible viewer or user experience.
2. Displaying relevant, high-quality online ads.
Ad ops blends the technology, analytics, and strategy used to maximize the potential of digital advertising.
How MANTA Simplifies Ad Ops and maximizes revenue through partnership with Playwire
Increase in average CPMs
Higher CPMs for Flex Leaderboard
Are you considering a DIY approach, building and implementing each ad operations process in-house? Wondering how the effort and ROI stack up to choosing a managed service solution?
Within each article in this series, we tap the knowledge and experience of one of our in-house experts to provide an in-depth look at the pros and cons of building an ad ops team in-house vs. outsourcing one. Let's get started!
Frequently Asked Questions About Ad Operations
What are the main responsibilities of an ad ops team?
Ad ops teams are responsible for quite a bit. Some of the tasks they often handle include:
- Campaign navigation
- Ad trafficking
Together, these responsibilities ensure the effective management, delivery, and performance of digital advertising campaigns. Learn more about what these responsibilities entail, here.
How can I determine whether it's better to build my own yield ops team or to outsource one?
Determining whether it's best to build your own yield ops team or outsource one primarily depends on time, resources, and money.
If you lack the time to assemble and manage a team, outsourcing might be the better option.
From a financial perspective, it's essential to weigh the costs of establishing and maintaining an in-house team against your current revenue, while also taking into account how much of your inventory is directly sold.
Learn more about these deciding factors, here.
What are the most common concerns ad ops professionals face?
The three biggest issues ad ops professionals face include:
- Pacing issues
- Performance issues
- Ad yield issues
When should I consider outsourcing ad ops?
Opting for an in-house or outsourced ad ops team isn’t a one-size-fits-all decision. You’ll find several factors that come into play.
First is the scale and complexity of your advertising needs.
If campaigns are small to midsize with fairly straightforward targeting, you might be able to manage things with an in-house team. But, if you’re handling larger, multifaceted campaigns, having an outsourced ad ops team on your side can make all the difference.
Learn more about how to make the right choice for your ad operations team, here.
What are the key components of ad operations?
When it comes to the key components of ad ops, you’ll find quite a few things at play, including:
- Demand management
- Yield management
- Understanding the roles of SSPs and DSPs
Monitoring these components is the best way to ensure your campaigns run smoothly. Take a closer look at each component, here.
You’ve done it. You’ve built your website or app, filled it with can’t-miss content and developed a great audience. The next step is to monetize your site or app with ads or further optimize your digital advertising strategies to take your ad revenue to the next level. You can do this in one of two ways:
- Build out your very own Ad Ops team
- Work with a monetization partner like Playwire
Click below to learn more about the ins and outs of building your own ad ops team vs. working with Playwire.