What is App Advertising?
In-app advertising is the process of serving ads to the users of apps. If you’re an app publisher who reaches a significant user base, advertisers will pay you to put their ads in your app for users to see.
That’s the simplest definition, but the reality behind the scenes is much more complex. However, the basics remain the same. You have access to your user base, advertisers want that access and they will pay you for it. Complete this exchange thousands of times per day, and you build a revenue stream that can support your business.
In-App Advertising with Google AdMob
Google's in-app advertising solution, AdMob, makes it easy for mobile app publishers to enter the world of in-app advertising. However, as your strategy advances, you may need to incorporate additional sources of demand beyond Google advertising. Read on to learn everything you need to know about app advertising with Google.
In-App Advertising Revenue Models: CPA vs. CPM
The Complete Guide to In-App Advertising Revenue Generation
In-app advertising comes with a lot of challenges and technical considerations. Learn how to do it right by reading our complete guide to in-app advertising revenue generation.
Learn how Letterboxd Increased Their YoY App Revenue with Playwire
243% YoY Increase
By moving their app monetization strategy over to Playwire's RAMP for App Platform, Letterboxd was able to realize an additional 243% YoY ad revenue increase compared to their previous solution.
Increased competition from additional demand, as well as the addition of unique app ad units that advertisers pay a premium for resulted in significantly higher CPMs.