The Complete App Advertising Resource Center
What is App Advertising?
In-app advertising is the process of serving ads to the users of apps. If you’re an app publisher who reaches a significant user base, advertisers will pay you to put their ads in your app for users to see.
That’s the simplest definition, but the reality behind the scenes is much more complex. However, the basics remain the same. You have access to your user base, advertisers want that access and they will pay you for it. Complete this exchange thousands of times per day, and you build a revenue stream that can support your business.
The Complete Guide to App Advertising
Learn about all things app advertising with this comprehensive guide from our experts.
Where to Begin
In-app advertising can be a daunting challenge when you're just starting out, but it doesn't have to be!
Read these simple best advertising practices for app publishers to follow in order to grow their ad revenue sustainably.
Learn more about what to expect in terms of the costs of app advertising and how to measure app advertising ROI.
In-App Advertising with Google AdMob
Google's in-app advertising solution, AdMob, makes it easy for mobile app publishers to enter the world of in-app advertising. However, as your strategy advances, you may need to incorporate additional sources of demand beyond Google advertising. Read on to learn everything you need to know about app advertising with Google.
App Advertising: Building Your App Advertising Revenue
Learn how to build an app monetization strategy that will last for years and scale up as your business grows.
5 In-App Advertising Revenue Models
In-App Advertising Revenue Models: CPA vs. CPM
The Complete Guide to In-App Advertising Revenue Generation
In-app advertising comes with a lot of challenges and technical considerations. Learn how to do it right by reading our complete guide to in-app advertising revenue generation.
Learn how Letterboxd Increased Their YoY App Revenue with Playwire
243% YoY Increase
By moving their app monetization strategy over to Playwire's RAMP for App Platform, Letterboxd was able to realize an additional 243% YoY ad revenue increase compared to their previous solution.
Increased competition from additional demand, as well as the addition of unique app ad units that advertisers pay a premium for resulted in significantly higher CPMs.
In-App Advertising: Mobile Apps vs. Desktop Apps
A Guide to Mobile App Advertising
Building an effective mobile app advertising strategy can be fairly complex. Read our mobile app advertising guide to learn the basics.
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