Our main priority is our publishers and with our latest set of updates, we’ve stepped it up a notch by creating new revenue streams for your business. We’ve also included important information about the upcoming GDPR. Read all about them below and then contact your account manager to implement any of these new features.
Playwire’s proprietary technology combines machine learning with human insight to continually optimize your ad stack. With Revenue Intelligence, Playwire creates a custom advertising solution every time your content loads, maximizing revenue at each moment.
COMPLETE MONETIZATION PLATFORM
We’ve developed the Complete Monetization Platform (CMP) — a turnkey solution that manages every aspect of the ad ecosystem for digital publishers. The purpose of the CMP is to connect publishers and advertisers through, what Playwire has dubbed, Revenue Intelligence, the combination of data science and advertising decision making.
DO MORE WITH TRENDI
Trendi was designed to make applying a video strategy to your website seamless. Our in-house video team creates short videos in various categories about trending topics to complement your webpages. And now, Trendi uses our Sticky Video Player technology to further increase viewability.
Playwire has the resources you need to ensure you’re getting the most out of your content and the information to succeed in attracting the world’s largest advertisers.
WHAT IS GDPR?
GDPR stands for General Data Protection Regulation and is a law mandated by the European Union. It begins May 25, 2018, affects nearly everyone, whether you have business operations in the EU or not, and comes with hefty fines if you don’t comply. We’re working on a solution for your needs and what to expect in the coming weeks.