How Chess.com Built Its Advertising Revenue Stream by Partnering with Playwire

What Sets Playwire Apart?

Chess.com chose Playwire for these core elements:

Premium User Experience

Quality advertising, from non-intrusive ads, and fast load times, to brand-safe creative and relevant messaging.

Established Partner Connections

Playwire’s direct sales team and experienced support staff tapped relevant brand partnerships and seamlessly integrated ads into publishers’ content across numerous channels.

Accurate, Real-Time Analytics

Playwire has worked tirelessly over the last year to develop a more streamlined analytics solution for publishers, which provided Chess.com with data transparency like they have never seen before.

Innovative Technology

Playwire's RAMP Platform, powered by our proprietary Revenue Intelligence algorithm, combines machine learning with yield optimization expertise to drive significantly higher revenue on current inventory while also finding new monetization opportunities.

Unparalleled Partner Support

Playwire’s Partner Success team has made every step of Chess.com’s advertising journey seamless, offering a constant stream of suggestions for new revenue-generating opportunities and answering every question with honest answers along the way. Additionally, the focus has always remained on Chess.com’s goals as well as enabling them with all the tools they needed to hit their revenue goals.

How Much Return?

There were tons of determining factors that first brought Chess.com and Playwire together and kept the partnership strong over the years. But none of that would matter had there not been revenue at the end of the rainbow to illustrate the true success of the partnership.

Instant Revenue

After implementing the RAMP Platform, Chess.com saw an immediate ~130% boost in revenue before any further optimizations were implemented.

Steady Ad Revenue

Following those initial few months of incredible success, Playwire continued to work with Chess.com to develop the best monetization strategies for their business in order to maintain consistent growth. 

With the implementation of Playwire’s Revenue Intelligence {RI} algorithm, Chess.com’s CPMs have continued to climb, resulting in steady year-over-year ad revenue increases of ~30%.

An exciting moment along Chess.com’s ad monetization journey with Playwire included the implementation of rewarded video ads within their web environment. Fully trusting Playwire, Chess.com became one of the first publishers to implement and test a rewarded video strategy in a web environment, something that was traditionally an app-based strategy. Even so, implementation was swift and seamless and ultimately resulted in 4x higher CPMs than traditional video ads.