They chose Playwire for their:
● Innovative ad tech platform, RAMP
● Unparalleled direct sales relationships
● Revenue Intelligence - unified optimization and insights.
Playwire’s approach focused on three core elements:
● Higher yields. Playwire's approach combines machine learning with yield optimization expertise to drive significantly higher revenue on current inventory while also finding new monetization opportunities
● Premium user experience. Quality advertising, from non-intrusive ads, fast load times, to brand safe creative and relevant messaging.
● Connection to more partners. Playwire’s direct sales team and experienced support staff tapped relevant brand partnerships and seamlessly integrated ads into publishers’ content across numerous channels.