What is a Data Management Platform?
A Data Management Platform, in its simplest form, is a platform that collects and manages data. For publishers, it gathers various types of audience data based on a user’s online, web or app behavior and, if available, also registration, purchase, or personal data. This collected data allows publishers to make more informed decisions about the content or advertising their users see.
How Does a DMP work?A comprehensive data management platform can help publishers collect and action various types of data. Learn more about the process from data collection to targeted advertising here.
Features to Look ForNot every DMP functions in the same way. Learn a variety of DMP features that you will want and need to know before you can make a decision about which DMP is right for you.
A future without third-party cookies can be scary because it's all the industry has ever known, but that's truly the beauty of ad tech. If you watch closely, you'll notice those in the ad tech industry who are not equipped to handle these types of changes and the players who are prepared. Playwire is one of those prepared players.
With Playwire's proprietary DMP advertising solution, driven by first-party data, you can be certain that your campaigns are reaching the right audience. How do we do this? Click below to find out.
Build vs. Buy
While building anything in ad tech is certainly possible, it's not really probable for most publishers when it comes to Data Management Platforms. Learn more about what building vs. buying a DMP might look like.
The costs associated with a Data Management Platform are largely based on the features and functionalities included within the platform. Learn more about what some of the associated costs and price ranges may be.
LEVVVEL DOUBLES AD REVENUE
Due to growing privacy regulations, the once-essential world of third-party data is becoming more obsolete every day, while the importance of first-party data grows. However, no matter what shifts occur, data will remain essential to publishers and their ability to grow their revenue, which makes the presence of a quality Data Management Platform paramount to publishers.
There are many DMPs available to explore, each with its own unique features, pros, and cons, but here are several of the top platforms for data management in 2022.