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Educational Resources

The Complete Data Management Platform Resource Center

Browse all of our educational resources about Data Management Platform.

Guide Articles Case Study
Data Management Platform

What is a Data Management Platform?

A Data Management Platform, in its simplest form, is a data warehouse that collects, stores, and manages your data. For publishers, it gathers various types of audience data based on a user's online, website or in-app, behavior. This collected data allows publishers to make more informed decisions about the content or digital advertising their users see.

Guide

The Publisher's Guide to Data Management Platforms

Learn everything you need to know about Data Management Platforms with this comprehensive guide from our experts.

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Data Management Platform (1)
Articles

Read More About Data Management Platforms

What is a DMP?

The quality of a Data Management Platform is as equally about the technology as it is about the data management support that comes with it.

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How Does a DMP work?

A comprehensive data management platform can help publishers collect and action various types of data. Learn more about the process from data collection to targeted advertising here.

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4 Key Benefits of a Data Management Platform

Learn several short-term and long-term benefits that a Data Management Platform can offer publishers.

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7 Features to Look for in a Data Management Platform

Not every DMP functions in the same way. Learn a variety of DMP features that you will want and need to know before you can make a decision about which DMP is right for you.

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Playwire's DMP Advertising Solution

The future without third-party cookies isn’t scary, it’s an opportunity. Playwire’s first-party data–powered DMP keeps your campaigns reaching the right audience, no matter what changes come. See how we do it below.

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Ad Tech Stack Build vs. Buy Series: Data Management Platform

While building anything in ad tech is certainly possible, it's not really probable for most publishers when it comes to Data Management Platforms. Learn more about what building vs. buying a DMP might look like.

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Architecting a Data Management Platform

Read our architectural breakdown of a DMP to gain a clearer picture of what building your own might look like, including the challenges associated with doing so, in comparison to integrating a DMP solution with your existing ad tech stack.

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How Much Does a Data Management Platform Cost?

The costs associated with a Data Management Platform are largely based on the features and functionalities included within the platform. Learn more about what some of the associated costs and price ranges may be.

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Top Data Management Platforms

There are many DMPs available to explore, each with its own unique features, pros, and cons, but here are several of the top platforms for data management.

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