Getting Back to Math Playground’s Roots
By partnering with Playwire, Colleen was able to bring her focus back to Math Playground’s content. Before, manual ad review and management filled her days to the point that she hadn’t been able to create new content for several years. When Playwire stepped in, she got her days back and got back to what Math Playground is all about: creating engaging math games for kids.
“The year following the partnership with Playwire, I must have published 30 original math games. I was putting out great content, and that made a big difference. What also helped was the quality of the ads themselves. We had lots of beautiful campaigns running all the time, and they were for kids’ products. Parents and teachers who came to the site automatically knew this was a kids’ site and a safe site. I think that helped grow my traffic as well.”
- Colleen King, Founder & CEO, Math Playground