Esports Giant, Unikrn, Chooses Playwire to Rep all Media, Giving Non-Endemic Brands Unparalleled Access to Gaming Audience
Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced a new partnership with Unikrn, one of the strongest endemic esports brands in the world. Playwire Media will exclusively represent Unikrn’s esports media including, but not limited to, online advertising, team branding and event sponsorship in the United States. This partnership will bring scalable brand integrations to the world’s largest and most competitive esports franchises. While this partnership marks the ninth major deal this year in the gaming space for Playwire Media, it is their first push into live esports tournaments.
“Our expanding partnership with Playwire is just another brick in the road that is leading Unikrn to become the premier outlet for everything esports and gaming,” said Rahul Sood, CEO, Unikrn. “With this union, reaching an esports audience is becoming easier than ever before, especially with the rollout of UnikoinGold helping to break down international barriers of entry. There’s no longer an excuse for brands to ignore this rapidly growing and enormously influential demographic.”
Unikrn has a track record for fusing traditional brands and products with gaming experiences to appeal to a modern generation of gamers and esports fans. Playwire Media will build on this groundwork to bring in more experiences, funding and participation.
“Through our relationship with Unikrn, we will be offering brands unique access to a millennial demographic that has tremendous value and purchasing power,” said Jayson Dubin, CEO, Playwire Media. “Our collaboration gives our brand partners the ability to reach their audiences through an avenue that’s ever-evolving with no signs of slowing down.”
Many NBA teams have taken the plunge to start their own esports teams under the new NBA 2K League. Unikrn will bring regular NBA 2K Tournaments to venues for March Madness, and will work with Playwire Media to expose brands to partnership opportunities with the Dallas Mavericks and other teams.
About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.
Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit https://www.playwire.com and on Twitter @playwire.
Established in 2014, Unikrn has become woven into the fabric of the esports community by leading the world of esports and gaming bookmaking and content. Their contributions and assets include team ownership, tournament series, multiple original content platforms, sponsored community creators and a group working with casinos to bring in modern gaming audiences. The company’s close relationships with gambling powerhouses such as Tabcorp, Australia’s largest betting company, have positioned them as the definitive bridge between the new world of competitive gaming and the old world of sports bookmakers and casinos.
In 2015, Unikrn raised $10M in venture finance from Ashton Kutcher, Elisabeth Murdoch, Guy O’Seary, Mark Cuban, Shari Redstone, Binary, Hyperspeed, Indicator Ventures, and Tabcorp. UnikoinGold was backed by Alphabit, Blockchain Capital, CoinCircle, ConsenSys, DCG, Pantera and many others recently broke records by surpassing 127,000,000 sold and is now the largest token in esports and gaming.