Site Takeover

One of our highest yield options for web display ads.

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About the Ad Unit

Unit combines Desktop Leaderboard and Medium Rectangle units, dynamically serving background skins in the left and right empty areas of your site. High yield feature, activated on high-advertiser-spend campaigns.


Available on:



Integration is done through standard display ad units, dynamically inserted when there is a takeover to display.

Required Units

Must be running 970x250 Leaderboard and 300x250 Medium Rectangle ad units above the fold.

High Yield

This is one of the highest yield display options, and one of the most common units sold by our direct sales team.

Requirements for
Site Takeovers


Your site will need an opaque background in order to let the full site skin show through on the margins and background.


Your site will need to have a maximum height of 100 pixels for the top navigation.


Your site has to have a content width of 1,070 pixels maximum. Anything wider could prevent the takeovers from being fully visible or clickable.

About using
Site Takeovers

$25-35 Page view RPM

Site takeovers are capable of commanding a $25-35 page view RPM, a massive increase over the traditional display units you'd be using in their place.

About Takeovers

A positive user experience

Contrary to popular belief, takeovers do not create a negative user experience. In fact, takeovers can reduce ad clutter, actually improving overall user experience.

Avoid Ad Clutter

Direct Sales Opportunities

This is one of the most coveted units by direct advertisers; making your site takeover-ready can bring in lucrative brand dollars and cool custom experiences.

Benefits of Direct Sales

Examples of
Site Takeovers

Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

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