How Wrestling Headlines
Transformed
Their Publishing Business

Immediately upon switching to Playwire, Wrestling Headlines saw a 65% increase in total ad revenue.
Wrestling Headlines continues to see regular growth in pageview CPMs, averaging increases of 10% per year.
On average, Wrestling Headlines sees 13x higher CPMs for Trendi video units than for traditional display.
On average, Wrestling Headlines sees 26x higher CPMs for directly sold inventory than for traditionally sold programmatic demand.
About
Wrestling Headlines
WrestlingHeadlines.com is a site dedicated to being the daily source for pro wrestling news headlines. Their coverage includes WWE, AEW, IMPACT, NJPW, ROH, MLW, and more. Formerly Lords of Pain (LOP), the site has been publishing WWE news and rumors since 1998! With 6 million monthly pageviews, wrestling enthusiasts live at Wrestling Headlines.
Wrestling Headlines is also the esteemed winner of one of Playwire’s Top Publisher Awards.
“Switching to Playwire effectively increased my total ad revenue by 60-75% immediately.”
Calvin Martin
Founder, Wrestling Headlines
Getting Started
With Playwire
Prior to working with Playwire, the Wrestling Headlines team was monetizing primarily through Google Ads. Ad revenue had been dwindling, so Calvin Martin, Founder of Wrestling Headlines, decided it was time to try something new.
Switching to Playwire’s RAMP Platform immediately increased revenue for Wrestling Headlines by 60-75%.
Accelerating
the business
This immediate increase in revenue, and the additional time gained by not managing ads internally, allowed Calvin to strategically reinvest in his business. He invested the additional revenue provided by Playwire to pay contributors handsomely for their work and significantly increase content production.
From there, pageviews increased dramatically, ultimately adding even more fuel to the revenue fire. Topline revenue increased significantly from 2018 to 2019 as a direct result of these changes.
Following this massive increase, Wrestling Headlines has seen sustained and continued increases in pageview CPMs each year as a result of RAMP’s Revenue Intelligence® algorithms and high-performance video ad units.
Ultimately, Wrestling Headlines’ topline ad revenue has followed a path as seen in the image shown below.

An Incredible
Partnership
For the team at Wrestling Headlines, one of the most important aspects of their relationship with Playwire is the level of support they receive.

“I know Playwire takes the greatest care of everything related to ad revenue for me, and I trust them completely.”
Calvin Martin
Founder, Wrestling Headlines
Amplify
Your Ad Revenue
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.