Accelerating the Business
This immediate increase in revenue, and the additional time gained by not managing ads internally, allowed Calvin to strategically reinvest in his business. He invested the additional revenue provided by Playwire to pay contributors handsomely for their work and significantly increase content production.
From there, pageviews increased dramatically, ultimately adding even more fuel to the revenue fire. Topline revenue increased significantly from 2018 to 2019 as a direct result of these changes.
“The immediate revenue increase from Playwire allowed me to pay my contributors very competitively and increase content production significantly. This change led to incredible growth in my business, which led to further increases in revenue."
- Calvin Martin, Founder, Wrestling Headlines