The Complete App Monetization Resource Center

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What is App Monetization?

Put simply, monetizing is learning how to make money from your user base through a mobile app. There are quite a few different ways to monetize your app, each of which works well in different circumstances. Choosing the method that best fits your brand, user experience preferences and goals is the biggest challenge.

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GUIDE

The Complete Guide to App Monetization

Read about app monetization from A-Z with this guide from our experts.

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Step 1: Determining the Correct Strategy for Monetizing Your App

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How to Monetize an App

A brief guide on how to monetize your app put together by our own app monetization experts.

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8 App Monetization Strategies to Consider

Check out these eight mobile app monetization methods and learn how you can maximize your app revenue.

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6 Questions to Ask Before Getting Started with App Monetization

Review the 6 questions our App Experts have compiled for you to ask and answer before you embark on your app monetization journey.

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INFOGRAPHIC

10 App Monetization Statistics to Know

Publishers who don’t have an app — or who have one but are not monetizing it — this is for you: you’re missing out on huge revenue opportunities. 

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Step 2: Monetizing Your App with Ads

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6 Ways to Monetize Your App with Ads

This brief guide will give you ways to monetize your app with ads and build a successful revenue strategy.

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App Advertising Cost Breakdown: From Investment to ROI

Learn the costs of app advertising and how to measure app advertising from our experts at Playwire.

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The Complete Guide to In-App Advertising Revenue Generation

This article will help you decide whether in-app ads are the right choice for your business.

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Getting Started: Building Your App Advertising Revenue

Learn how to build an app monetization strategy that will last for years and scale up as you grow.

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CASE STUDY

Learn how Letterboxd Increased In-App Ad Revenue by 2,433%

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Step 3: Mind the Technical Details

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How In-App Header Bidding Works

Learn how you can utilize in-app header bidding to maximize your app advertising revenue.

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Attribution on iOS 14.5

Find out what iOS 14.5 means for app publishers and advertisers.

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Measuring the Performance of Your App Ads

Six of the most important in-app advertising KPIs to watch to maximize your in-app ad revenue and performance.

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CASE STUDY

Learn how Chess.com achieved a 230% increase in ad revenue across web and app.

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Frequently Asked Questions About App Monetization

How do I monetize my mobile app?

You have a couple of different methods you can choose to monetize your app, depending on the type of app you have and your user base. In general, you'll follow these steps to monetize an app:

  1. Start by considering monetizing your app with ads:
    • Banner Ads
    • Interstitial Ads
    • Rewarded Ads
    • Native Ads
  2. Consider additional monetization strategies:
    • Monetizing an App Through Ad Removal
    • App Subscriptions
    • App Data Monetization
    • In-App Purchasing
  3. Continue to optimize over time

This article provides a brief guide on how to monetize your app put together by our own app monetization experts.

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How can you monetize a free app?

The best way to monetize a free app is with in-app ads.

This article will help you learn how to build an app advertising strategy that will last for years and scale up as you grow.

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What are common app monetization strategies?

The most common app monetization strategy is using in-app advertising to generate revenue. In addition, you may consider the following strategies:

  • Monetizing an App Through Ad Removal
  • App Subscriptions
  • App Data Monetization
  • In-App Purchasing

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How much do app ads pay?

In-app ads can pay very different CPMs depending on the audience of your app, and how much first-party data you have available on your audience.

Choosing an app monetization platform that incorporates the following features will help get the highest bang for your buck:

  • Incorporates many sources of demand (rather than a single app mediation partner as is common in most SDKs)
  • Incorporates direct sales deals to bring premium brand dollars (which significantly affects average CPM)
  • A data management platform (to collect and house data on your audience) 

How effective are in-app ads?

The effectiveness of in-app ads are highly dependent on the types of ad units you use. Carefully choosing the most impactful ad units (and choosing an ad monetization platform that offers them) will help improve the effectiveness of your app ads. Some of the most impactful ad units include:

  • Interstitials
  • Rewarded ads
  • Playable ads

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