Bottom Rail

One of our highest performing adhesive units.

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Bottom-Rail-mock@2x-1

About the Ad Unit

Sticks to the bottom of the user’s screen, centered, while they scroll through a page. Unit is dynamically injected into your site, in the proper spot, by our script.

Available sizes: 320x50, 728x90, 970x90, 320x100

Bottom_Rail

Available on:

Technical
Details

Integration

Tagless, this unit is dynamically injected into your site by our script.

Available Sizes

Ad unit is available in320x50, 728x90, 970x90 and 320x100 formats.

Adhesive

This is one of our most popular adhesive units, great for visibility and RPMs.

Adhesive Unit
Guidance

Navigational Elements

It is critical to keep ads far enough away from navigational elements to avoid inadvertent clicks which can cause issues with demand sources. Our dynamic placement ensures this is done correctly.

Plenty of Space

Make sure you aren't being too aggressive in overlapping content and affecting readability or usability of the page. Our dynamic placement ensures this is done correctly.

Keep In-View

Be conscious of calling sticky units out of the viewport of the browser window, which will result in a hit to viewability.

More display ad unit
Resources

Ad Layout Best Practices

Learn all of the best practices that will help maximize ad unit performance.

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Avoiding Ad Clutter

Learn how to manage ad clutter and find the right ad density for your website.

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Using Sticky or Adhesive Ads

Learn more about the benefits of including adhesive ads in your ad unit strategy.

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Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

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