Ad Unit Layouts: Web + Mobile Games

Learn how to structure your ad units on web-based games.

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Anatomy of
Web Games

For web-based games, there are a few considerations when building your ad strategies:

  • Page layout during game-play (typically full or partial screen)
  • Breaks or transitions between stages of game-play


The suggestions below are options for monetizing transitions between stages of game-play that fit within the expectations users already have when engaging with a free web-based game.


It's quite common for users to be served an ad while waiting for game content to load. Users are used to this experience, so even building in artificial "load time" even if your game does not need it is perfectly acceptable.



Typically used between levels or stages of game-play, interstitial ads take control of the entire screen as the user waits for the transition to the next level.


Rewarded Video

You can build in custom rewards for your players using rewarded video units which drive incredibly high CPMs. Some options include:

  • Offering extra lives
  • Offering in-game-currency
  • Offering a special feature (like full screen game-play)
  • Allow the user to extend their number of "free game plays" if you have a paid model

Explore Example
Display Layouts

Explore Options Using the Arrows Below


Left or Right Rails

If your game sits in the center of the screen with space on the left and/or right, sticky rail units are a great option.

Left or Right Rail


Bottom Rail

Depending on the layout of your game, you may be able to use a Bottom Rail unit if it doesn't overlap the game portion of the page.

Bottom Rail


Sidebar Options

If you already have a sidebar in your game layout, a medium rectangle unit might be easy to fit right in.

Medium Rectangle



Often, many game-play layouts have plenty of space for a leaderboard above the content of the game.

Desktop Leaderboard


Flex Leaderboard

A Flex Leaderboard unit often works with most game layouts without interfering with the content of the game.

Flex Leaderboard


Flex Skin

Similar to the Flex Leaderboard, a Flex Skin often works for game layouts as long as the navigation and content width line up with requirements.

Flex Skin

Explore Options Using the Arrows Below


Standard In-App Banner

Most mobile games have plenty of space for a standard banner ad that shows during game-play.

In-App Banner


App Open

Another unique in-app option is the App Open add, which pops up an interstitial whenever the user re-opens the app on their mobile device.

App Open

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