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Educational Resources

The Complete Game Monetization Resource Center

Browse all of our educational resources about Game Monetization.
Guide Articles Case Study
Game Monetization

What is Game Monetization?

Game monetization is the process of turning your game into a revenue-generating asset. There are a number of ways to monetize a game, including: 

  • Advertising within the game, from rewarded video ads to full-screen interstitial ads displayed during loading, in menus, and during other transitional periods
  • Having players pay a one-time fee to download your game
  • Leaving your game free-to-play, but offering in-game purchases such as custom player outfits or exclusive features
  • Having players pay an ongoing subscription fee in order to play your game
  • Combining multiple game monetization models for maximum revenue
Guide

Game Monetization Guide: Monetizing with In-Game Advertising

Learn about all things game monetization with this comprehensive guide from our experts.

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Articles

Read More About Game Monetization

How to Monetize Your Game

Learn more about what game monetization is and where to begin building your game monetization strategy.

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6 Game Monetization Models

Learn how to monetize a mobile app, desktop app, or web-based game using 6 unique game monetization models.

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Evaluating Game Monetization Companies

How do you know a game monetization company is right for you? Start by determining the type of monetization tool or company that best suits your unique needs. This tool may fall into one of four monetization categories or include a blend. Click below to learn more!

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How to Monetize Games of All Types: Web, Mobile & Desktop App

Learn more about how to build a game monetization strategy based on the platform that your game exists on.

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How to Increase Ad Revenue from Mobile Games

Learn how to increase ad revenue from your mobile game through these few best practices regarding ad format, ad placement, testing, and more.

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The Ultimate SDK for Mobile Game Monetization

Many SDKs used for mobile game monetization are either complex and confusing or lack key features. Learn how Playwire's all-in-one platform is changing the game, providing publishers with a streamlined, effective, and transparent way to monetize your mobile game.

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The 5 Best In-Game Advertising Networks

The best in-game advertising networks excel across multiple channels and ad types, offering innovative technology and a range of demand sources for publishers. Check out our list of the top 5 in-game advertising networks right now.

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6 Examples of In-Game Advertising

Whether your in-game ads are effective often comes down to picking the right ad format for your game. Here are some of the most prominent things we’ve learned about in-game advertising over the past 15 years, including which key examples of in-game advertising work best.

 

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Rewarded Video: The Ultimate Game Monetization Strategy

Rewarded video ads give game players access to exclusive features in exchange for watching a short video advertisement, often leading to higher engagement and better user experience than other ad types. Learn more about how to implement the ultimate game monetization strategy here.

 

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Learn how OP.GG Created an Entirely New Revenue Stream Through Partnership With Playwire

20 More than 20 SSPs bid for OP.GG’s desktop app inventory.
15x higher CPMs for Trendi video units than for traditional display.
“ Playwire has opened up an entirely new revenue stream for the OP.GG desktop app, which accounts for a significant portion of our audience. ”

Pilsoo Shin

Ad Specialist, OP.GG

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