A collective win for Playwire, Publicis Media, the Once & For All Coalition, and Nielsen.

NEW YORK, February 15, 2023 - Playwire, Publicis Media, the Once & For All Coalition, and Nielsen, in collaboration, are humbly honored to announce that their joint diversity, equity, and inclusion (DE&I) campaign secured the group the 2022 Best Diversity Awareness Campaign Award at the Cynopsis Best of the Best & Rising Star Awards.

These awards highlight excellence in national TV programming, marketing campaigns, people, technology, and more. Cynopsis presents these awards to recognize outstanding efforts across platforms and overall merit in social good, social justice, kids programming, and work-from-home initiatives.

Playwire, along with Publicis Media, the Once & For All Coalition, and Nielsen, proudly accept this award in recognition of their work with the Inclusive Buying Protocol (IBP).

About Publicis Media and the IBP

Founded in 1926, Publicis Group is the second-largest communication group in the world. Through Publicis Media, the organization harnesses the power of the modern media landscape to drive one-to-one consumer engagement at scale, creating value for clients through global media agency brands.

The Inclusive Buying Protocol (IBP) bolsters equitable impression delivery within digital media buys against ethnically diverse audiences in general market buying.

Together, along with Playwire, the Once & For All Coalition, and Nielsen, the collaborative group is redefining what multicultural marketing and measurability look like in a changing entertainment industry while helping solve issues around equitable representation in advertising.

“Our Inclusive Buying Protocol work had so many key players in it, making it a success,” says Carlos Sanchez, VP of Groupe Media & Inclusive Buying Solutions. “It’s just the beginning of reshaping how we think about the industry and reaching diverse audiences.”

Playwire’s Work Toward Building Equitable Advertising Models

Playwire, a global technology company specializing in developing next-generation ad tech solutions, is a pioneer in offering innovative DE&I solutions to advertisers. 

Their team of ad tech professionals works with companies to define campaign goals based on interest-based targeting, behavior-based targeting, audience targeting, and more. From here, Playwire’s innovative DE&I data product leverages code-on-page presence to identify audiences across a broad spectrum of diversity-centric data lenses.

The end result is campaigns that reach inclusive and representative audiences without compromising on privacy.

In partnership with Nielsen, Playwire provides reports breaking down both the results of individual campaigns against specific targeting and representation requirements.

To learn more about Playwire, visit www.playwire.com.

For all media inquiries, contact Olivia Salla at osalla@playwire.com.

About Playwire

Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.