Scott Schroeder Leads Yield Operations team at Playwire

A global technology company specializing in revenue amplification for publishers and content creators, Playwire has built its success piece by piece, brick by brick, over the past decade and a half by building the very best team in the business. Now, more than ever before, Playwire is growing exponentially, which wouldn't be possible without the support of a variety of extraordinary Playwire team members including Senior Vice President of Yield Operations, Scott Schroeder.

Get to Know Scott

Scott Schroeder Featured Image

(Click here to view video)

Initially drawn to Playwire for our footing in the gaming arena, Scott first joined the Playwire team in 2013 as a Network Operations Coordinator. "At the time, I was really into video games and I still am, although I don’t have as much time to play, so that was a big selling point for me." However, he quickly learned more about the types of problems that Playwire was trying to solve, and "being an analytical brain", Scott knew without a doubt that Playwire was the right fit.

Fast forward nearly 10 years, Scott currently leads our Yield Operations team as Senior Vice President. In his role, Scott spends his days overseeing and evaluating "our existing yield strategy and consistently finding ways to make it better for our publishers." For some, it's tricky to understand exactly what that means. What does a yield operations team do and/or how does yield management fit into the ad tech landscape?

In Scott's words, "[as yield experts], we demystify all the myriad of settings, configuration options, and so on to provide [the publisher] with the yield tactics that lead to the best revenue for your website," continuing, "At the end of the day, our goal is very simple: let Playwire handle your inventory, we’ll handle all the complicated pieces that come with it so you can focus on your branding, your content and growing your website."

Be sure to watch the video above to learn more about what our Yield Operations team has in the works right now, and to learn more about the extensive lists of behind-the-scenes tasks that fall under the yield operations umbrella, click here.

Beyond the immense role that yield operations plays in the success of our publishers, Scott notes the thing he believes distinguishes Playwire from other ad tech companies as being, "the culture," continuing, "It’s really fun seeing different groups of people interact with one another, and our HR department has tons of activities all the time from scuba diving to bingo to trivia. There’s something new every week, and that part of the culture really fascinates me."

An Immense Asset to the Team

"Over the 8 years that I have worked with Scott, I have watched him prove time and time again just how immensely valuable he is to the team," said Playwire CRO, Anthony Berrena, continuing, "I always marvel at his ability to study data and patterns and come up with new and unique ways to leverage the billions of data points that flow through our platform daily."

About the Series: Meet the People Powering Playwire

Welcome to our People Power Playwire series, which highlights all the incredible team members powering everything we do here at Playwire. Stay tuned to learn much more about the people powering Playwire!

About Playwire

Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.