SVP of Marketing and Customer Experience, Stacy Willis, Helps Take Playwire to the Next Level

A global technology company specializing in revenue amplification for publishers and content creators, Playwire has built it's success piece by piece, brick by brick, over the past decade and a half by building the very best team in the business. Now, more than ever before, Playwire is growing exponentially, which wouldn't be possible without the support of a variety of extraordinary Playwire team members including SVP of Marketing and Customer Experience, Stacy Willis. 

Get to Know Stacy

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An "engineer-turned-marketer," Stacy Willis first joined team Playwire as an independent marketing executive in 2021. With more than a decade of marketing experience, a background in engineering, and an MBA in Business Administration, it didn't take very long for Playwire, and Stacy, to recognize that the two were a pretty perfect fit. With that, Stacy officially joined Playwire as a full-time team member and the Vice President of Marketing in January of 2022.

Within the year, Stacy was promoted to SVP of Marketing, and shortly after to her current role as SVP of Marketing and Customer Experience, where her role generally includes, "creating unmatched education and experiences for publishers of all types, and serving members of the ad tech community."

More specifically, on the customer experience side of things,"Part of [Stacy's] role is ensuring that our publisher experience is perfect," which can be further broken out into three groups, "how we build that publisher experience, how we deliver that publisher experience, and how publishers respond to what we do." On the marketing side of things, "[Stacy's] role is to create educational materials for our publishers."

Stacy went on to express that perhaps her favorite part of her role is the fact that, "we get to build materials that help publishers learn how to better monetize their site, how to grow their user base, and essentially, take their revenue to the next level."

A Shining Example of How to Lead

"Stacy is an unbelievable asset to the organization, a passionate fighter, and a shining example of how leaders should lead," explained Playwire CEO, Jayson Dubin, "As CEO, having her as the arbiter of our organization and knowing she is one of the people helping to lead the charge brings me comfort and excitement for the future of our company."

You can learn more about Stacy's invaluable role here at Playwire as well as what she believes allows Playwire to stand out among others in the ad tech space (hint: it may have something to do with our top-notch support team) by checking out the video above!

About the Series: Meet the Women Empowering Playwire

We are thrilled to introduce to you Meet the Women Empowering Playwire, an extension of our newest content series, Meet the People Powering Playwire, highlighting the incredible women powering everything we do here at Playwire. Stay tuned to learn much more about all the people powering Playwire!

About Playwire

Playwire is dedicated to helping publishers and app developers accelerate their business by amplifying ad revenue and operating more efficiently. The company’s portfolio includes management of over 700 publisher properties, serving 70 billion impressions, and streaming more than 1.5 billion minutes of video each month. With ad monetization operations in more than a dozen countries, Playwire’s exclusive ad network publisher and partner relationships help brands to connect and engage with their desired audiences safely and authentically.