Leading Digital Monetization Firm Takes on Ad Management of Education Website and Adds 400 Million Users to Its Network
DEERFIELD BEACH, Fla., February 11, 2019 – Sandbox & Co (SBX) has tapped Playwire, a global technology company that specializes in maximizing advertising revenue, to represent advertising sales for its newest subsidiary Coolmath Games.
Since partnering in May, 2018 with SBX, Playwire has increased revenue by managing ad sales for Poptropica, Funbrain, Fact Monster, Infoplease, Family Education Network, and Teacher Vision. This partnership has added 65 million pageviews to Playwire’s impressive portfolio.
Reaching over 400 million users, Coolmath Games provides thinking games to casual gamers of all ages. With over two billion annual games played, Coolmath Games is one of the world’s largest platforms for casual gaming and edutainment.
“We are overjoyed to add Coolmath Games to our family of publishers, which is due to the tremendous success we have had with Sandbox,” said Jayson Dubin, Playwire CEO. “Last year Sandbox trusted us by outsourcing the sales and operations of their properties to us and have been thrilled with the financial results. We will continue to use our business model to generate revenue for their latest acquisition as well in 2019 and beyond.”
“Our partnership and collaboration with Playwire continues to grow with the development of our Sandbox portfolio,” said Abhi Arya, Co-Founder of Sandbox. “We have gained a market-leading partner in Playwire. Their proprietary revenue technology coupled with deep market presence supports our growth objectives.”
Playwire is a global technology and services company that helps publishers maximize revenue from their user base and run their businesses more efficiently. With its Complete Monetization Platform, the company is able to provide an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence. Playwire’s portfolio includes managing over 450 websites, serving six billion video and display ads, and streaming one billion minutes of video each month. The exclusive nature of the company’s relationship with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit https://www.playwire.com and on Twitter @playwire.
About Sandbox & Co
Sandbox is a London-based millennial education company with engaging online products and services that make learning fun. At the intersection of the digital, learning & media industries, Sandbox brands embrace technological advancements, focus on globally relevant core subjects that center on families’ interests and help develop 21st century skills.
Sandbox represents and strategically operates a suite of 9 brands, most of which are leaders in their own segment and have won several awards. Portfolio companies include Poptropica, Tinybop, Curious World, Family Education, TeacherVision, Fact Monster, InfoPlease and Funbrain. Sandbox is committed to providing an unparalleled ecosystem of edutainment products, and currently reach over 60 million children, their millennial parents and teachers. For more information, please refer to the Sandbox & Co website at www.sandboxandco.com.