Expanded offerings include new ad formats through Google’s suite of video ad products
Playwire, a leading HTML5 video player and monetization platform, today announced that the company can now offer support for Google’s video advertising solutions, including DoubleClick for Publishers Video, AdSense for video, AdSense for games, and video and games on the DoubleClick Ad Exchange.
“As a Google video technology partner, we’re now able to offer our customers the ability to run Google ads as part of our existing video hosting solution,” said Jayson Dubin, CEO, Playwire. “This is crucial to our growth, as the entire Playwire team is continually working to meet our publishing partners’ ever-evolving advertising needs, delivered through superior technology solutions.”
In order to be approved as a Google video technology partner, video players must have integrated the latest Google IMA3 SDKs or previous IMA SDK versions, and be ready and able to support publishers on the new DFP platform.
“Playwire’s video player is now fully integrated with the Google IMA Flash and HTML5 SDKs,” said Nick Branstator, CTO, Playwire. “Video publishers are also provided with a complete guide to integration so that they can seamlessly transition to the Playwire player and platform, and start leveraging the Google integration immediately.”
For more information, visit https://www.playwire.com.
Playwire is a leading online video platform that makes digital content profitable for publishers, artists and content creators. Established in 2011 as the parent company of Playwire Media (formerly Intergi Entertainment), the company offers a comprehensive and easy-to-use video hosting platform that provides all of the services necessary for superior online video publishing.
With clients ranging from Fortune 500 companies to individual site owners, Playwire is the only online video player with a built-in ad module and 100% global ad fill. Their services include hosting, encoding, streaming, analytics, distribution, ad sales and ad serving. Together, Playwire works with their partners to maximize the potential of their content strategy, ensuring that they make every view count. To learn more about Playwire, visit https://www.playwire.com or on Twitter @playwire.