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What is Programmatic Advertising?
Let’s start with the basics: what is programmatic advertising? It’s a highly complex process that can be summed up rather simply — it’s digital advertising, mostly automated.
Programmatic advertising doesn’t take humans completely out of the advertising equation, but it does reduce the need for people who directly purchase ads or sell ad inventory. With programmatic, there’s less negotiation, no insertion orders (IOs) and no requests for proposals (RFPs). However, even mid-sized programmatic ad campaigns and inventory sales require a human touch to manage them in a way that maximizes revenue.
Programmatic Advertising Guide
GUIDE
A comprehensive guide to programmatic advertising for publishers and advertisers.
Buyer Beware: Programmatic Ads May Not Be COPPA Compliant
Programmatic is a hot topic in the industry since digital media advertising is now largely bought programmatically. But is it the safest method when it comes to kids’ media?
Demand More than Just “Traditional” Programmatic Advertising
Learn the five key reasons why only using traditional programmatic advertising might be holding back your revenue.
4 Programmatic Advertising Channels to Make Sure You're Using
Which key programmatic advertising channels do you need to focus on to keep up in 2021? Continue reading to get the scoop!
Advantages and Challenges of Programmatic Advertising: A Full Breakdown
ARTICLE
Programmatic advertising is the traditional ad buying and selling process — digitized and mostly automated. In this article, we break down the advantages and challenges that come with programmatic advertising for publishers.
Programmatic Advertising Trends Worth Paying Attention To
Here are a few trends in programmatic advertising that are certainly worth your time to learn about.
Top 5 Features to Look for in Programmatic Advertising Platforms
Learn the five most important features to look for in your chosen platform for programmatic advertising.
Playwire is truly a partner. I can’t imagine publishing without Playwire — that’s how integral it is.
No More
Frustrating ad management
Our Top Programmatic Advertising Examples from Publishers Doing Programmatic Right
Learn more about the types of ad units that drive huge publisher and advertiser results that couldn't traditionally be sold programmatically...until now.
Programmatic Advertising vs. Direct Buying
In the programmatic advertising vs. direct buying cage match, who is still standing at the end of the night? The answer is not as simple as you may think.
The revenue impact that Playwire delivered was truly incredible. With such a smooth setup, we were blown away with the full solution they brought to the table from direct sales, and revenue amplification to analysis.
CMO
20%
Boost in revenue immediately after switching to Playwire.
230%
Increase in monthly ad revenue with Revenue Intelligence.