What is Programmatic Advertising?
Let’s start with the basics: what is programmatic advertising? It’s a highly complex process that can be summed up rather simply — it’s digital advertising, mostly automated.
Programmatic advertising doesn’t take humans completely out of the advertising equation, but it does reduce the need for people who directly purchase ads or sell ad inventory. With programmatic, there’s less negotiation, no insertion orders (IOs) and no requests for proposals (RFPs). However, even mid-sized programmatic ad campaigns and inventory sales require a human touch to manage them in a way that maximizes revenue.
Browse the programmatic advertising resource center by topic:
Do's and Don'ts
of Programmatic Advertising
Buyer Beware: Programmatic Ads May Not Be COPPA Compliant
Programmatic is a hot topic in the industry since digital media advertising is now largely bought programmatically. But is it the safest method when it comes to kids’ media?
Advantages and Challenges of Programmatic Advertising: A Full Breakdown
Programmatic advertising is the traditional ad buying and selling process — digitized and mostly automated. In this article, we break down the advantages and challenges that come with programmatic advertising for publishers.
To Look for
How Math Playground went from Frustrating Ad Management to Unprecedented Growth
Frustrating ad management
Our Top Programmatic Advertising Examples from Publishers Doing Programmatic Right
Learn more about the types of ad units that drive huge publisher and advertiser results that couldn't traditionally be sold programmatically...until now.
Programmatic Advertising vs. Direct Buying
In the programmatic advertising vs. direct buying cage match, who is still standing at the end of the night? The answer is not as simple as you may think.
Learn how Chess.com achieved a 230% increase in ad revenue across web and app
Frequently Asked Questions About Programmatic Advertising
What are the best programmatic advertising channels?
Your advertising dollars are like eggs, and each programmatic channel is a basket, so you know exactly what not to do. But how do you know which of the many baskets you should be putting your eggs in? Here are a few ideas:
- Connected TV
- Over the Top
This article covers which ones you should be focusing on. Read the article.
What are the benefits of programmatic?
The most notable advantages of programmatic advertising include:
- Convenience of Automation
- Higher Volume of Demand
- Highly Efficient
Learn more about how to take advantage of all the benefits of programmatic advertising, without falling victim to some of the negatives that come along with it:
What should I look for when picking a programmatic advertising platform?
Most programmatic advertising platforms technically have all the tools to bring in ad revenue for publishers, but some have features that are going to make it a lot easier to bring in and maximize revenue, such as:
- A larger variety of demand sources
- Innovative ad units to help maximize CPM
- Support for both display and video
- Addition of demand from direct sales, bringing higher CPMs