The Complete Programmatic Advertising Resource Center

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What is Programmatic Advertising?

Let’s start with the basics: what is programmatic advertising? It’s a highly complex process that can be summed up rather simply — it’s digital advertising, mostly automated.

Programmatic advertising doesn’t take humans completely out of the advertising equation, but it does reduce the need for people who directly purchase ads or sell ad inventory. With programmatic, there’s less negotiation, no insertion orders (IOs) and no requests for proposals (RFPs). However, even mid-sized programmatic ad campaigns and inventory sales require a human touch to manage them in a way that maximizes revenue.

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GUIDE

Programmatic Advertising: What Publishers and Advertisers Need to Know

A comprehensive guide to programmatic advertising for publishers and advertisers.

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Do's & Don'ts of Programmatic Advertising

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Buyer Beware: Programmatic Ads May Not Be COPPA Compliant
 

Programmatic is a hot topic in the industry since digital media advertising is now largely bought programmatically. But is it the safest method when it comes to kids’ media?

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Demand More than Just “Traditional” Programmatic Advertising
 

Learn the five key reasons why only using traditional programmatic advertising might be holding back your revenue.

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4 Programmatic Advertising Channels to Make Sure You're Using
 

Which key programmatic advertising channels do you need to focus on to keep up in 2021? Continue reading to get the scoop!

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ARTICLE

Advantages and Challenges of Programmatic Advertising: A Full Breakdown
 

Programmatic advertising is the traditional ad buying and selling process — digitized and mostly automated. In this article, we break down the advantages and challenges that come with programmatic advertising for publishers.

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Programmatic Advertising Trends Worth Paying Attention To
 

Here are a few trends in programmatic advertising that are certainly worth your time to learn about.

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Top 5 Features to Look for in Programmatic Advertising Platforms

Learn the five most important features to look for in your chosen platform for programmatic advertising.

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CASE STUDY

How Math Playground went from Frustrating Ad Management to Unprecedented Growth

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Our Top Programmatic Advertising Examples from Publishers Doing Programmatic Right
 

Learn more about the types of ad units that drive huge publisher and advertiser results that couldn't traditionally be sold programmatically...until now.

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Programmatic Advertising vs. Direct Buying

In the programmatic advertising vs. direct buying cage match, who is still standing at the end of the night? The answer is not as simple as you may think.

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CASE STUDY

Learn how Chess.com achieved a 230% increase in ad revenue across web and app.

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Frequently Asked Questions About Programmatic Advertising

What are the best programmatic advertising channels?

Your advertising dollars are like eggs, and each programmatic channel is a basket, so you know exactly what not to do. But how do you know which of the many baskets you should be putting your eggs in? Here are a few ideas:

  1. Connected TV
  2. Over the Top
  3. Podcasts
  4. Mobile

This article covers which ones you should be focusing on Read the article

What are the benefits of programmatic?

The most notable advantages of programmatic advertising include:

  • Convenience of Automation
  • Higher Volume of Demand
  • Highly Efficient

Learn more about how to take advantage of all the benefits of programmatic advertising, without falling victim to some of the negatives that come along with it:

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What should I look for when picking a programmatic advertising platform?

Most programmatic advertising platforms technically have all the tools to bring in ad revenue for publishers, but some have features that are going to make it a lot easier to bring in and maximize revenue, such as:

  • Larger variety of demand sources
  • Innovative ad units to help maximize CPM
  • Support for both display and video
  • Addition of demand from direct sales, bringing higher CPMs

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