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Educational Resources

The Complete Programmatic Advertising Resource Center

Browse all of our educational resources about Programmatic Advertising.
Guide Articles Case Study
Programmatic Advertising

What is Programmatic Advertising?

Let’s start with the basics: what is programmatic advertising? It’s a highly complex process that can be summed up rather simply — it’s digital advertising, mostly automated.

Programmatic advertising doesn’t take humans completely out of the advertising equation, but it does reduce the need for people who directly purchase ads or sell ad inventory. With programmatic, there’s less negotiation, no insertion orders (IOs) and no requests for proposals (RFPs). However, even mid-sized programmatic ad campaigns and inventory sales require a human touch to manage them in a way that maximizes revenue.

Guide

Everything There is to Know About Programmatic Advertising

A comprehensive guide to programmatic advertising for publishers and advertisers.

Read the Guide
Programmatic Advertising
Articles

Read More About Programmatic Advertising

Buyer Beware: Programmatic Ads May Not Be COPPA Compliant

Programmatic is a hot topic in the industry since digital media advertising is now largely bought programmatically. But is it the safest method when it comes to kids’ media?

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Demand More than Just “Traditional” Programmatic Advertising

Learn the five key reasons why only using traditional programmatic advertising might be holding back your revenue.

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4 Programmatic Advertising Channels to Make Sure You're Using

Which key programmatic advertising channels do you need to focus on to keep up nowadays? Continue reading to get the scoop!

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Advantages and Challenges of Programmatic Advertising: A Full Breakdown

Programmatic advertising is the traditional ad buying and selling process — digitized and mostly automated. In this article, we break down the advantages and challenges that come with programmatic advertising for publishers.

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Programmatic Advertising Trends Worth Paying Attention To

Here are a few trends in programmatic advertising that are certainly worth your time to learn about.

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Top 5 Features to Look for in Programmatic Advertising Platforms

Learn the five most important features to look for in your chosen platform for programmatic advertising.

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Our Top Programmatic Advertising Examples from Publishers Doing Programmatic Right

Learn more about the types of ad units that drive huge publisher and advertiser results that couldn't traditionally be sold programmatically...until now.

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Programmatic Advertising vs. Direct Buying

In the programmatic advertising vs. direct buying cage match, who is still standing at the end of the night? The answer is not as simple as you may think.

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Lambgoat grow its community through next-level partner support and advanced analytics

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“The Playwire team is super responsive and supportive. They’re there to work with us, going back and forth, to make everything work. If I have any questions, I can always ask”

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Owner

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