Additional Audience Segments


IAB + Custom
Audience Segments

IAB Segments

Business and Finance
Food and Drink
  • Alcoholic Beverages
  • Dining Out
Foreign and International
Healthy Living
Home and Garden
News and Politics
Pop Culture
  • Humor and Satire
Style and Fashion
Technology and Computing
  • Virtual Reality

Custom Segments

Parks and Nature
Religion and Spirituality
Technology and Computing

How to Access Playwire's
Audience Segments

Data & Audience Solutions - All Major DSPs

All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

Learn More

Data & Audience Solutions - LiveRamp


Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Data & Audience Solutions - GAM

Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

Learn More


Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

Get Started