Audience Segments: Demographic


Audience Segments

Demographic-Based Segments

  • Kids
  • Parents
  • Students
  • Teens

How to Access Playwire's
Audience Segments

Data & Audience Solutions - All Major DSPs

All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

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Data & Audience Solutions - LiveRamp


Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Data & Audience Solutions - GAM

Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

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