Audience Segments: Demographic
High-Impact
Custom
Audience Segments
Demographic-Based Segments
- Kids
- Parents
- Students
- Teens
How to Access Playwire's
Audience Segments
All Major DSPs
Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.
LiveRamp
Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Google Ad Manager 360
If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.
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