Audience Segments: Sports
IAB + Custom
- American Football
- Auto Racing
- Extreme Sports
- Poker and Professional Gambling
How to Access Playwire's
All Major DSPs
Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.
Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Google Ad Manager 360
If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.
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