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Scalable Data and Audience Solutions for Brands
Reach the right audiences at the right time.
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Find the Right Audience
Access the mass reach and exclusive publishing inventory available across the Playwire network. Quality, transparency, and brand safety are guaranteed.
Playwire's 1st Party DMP
Playwire’s proprietary Data Management Platform* drives campaign efficiency and avoids media wastage.
- 250+ segments
- Custom segment development available
- Data collection and retargeting
Exclusive Publisher Inventory
Advertise directly on premium publishing inventory.
- Reach any demo in any vertical
- Fully consented audiences
- Higher engagement rates than social media
Find them At the Right Time
Target the right user, at the right time, on the right device, with scale and accuracy using multiple data sources:
- Playwire's 1st party data*
- Partner data from sources like Nielsen, LiveRamp, Lotame, and more
- Exclusive inventory across desktop, desktop app, mobile web, mobile app, and OTT
Create Real Engagement
Customizable scale.
Reach audiences through innovative and premium ad units designed to maximize both reach and engagement.
- Premium video
- High-impact display
- Custom gamified units
Playwire Kids Club
Reach more than 100mm kids, teens, and parents monthly. We ensure COPPA compliance for our partners on both sides using proprietary tech. As a member of kidSAFE, we partner with regulators to provide guidance on the kids' ecosystem.
Leverage our code-on-page presence to identify audience members through a full spectrum of diversity-centered data lenses. Race, gender identity, religion, sexual orientation: we take all of these factors and more into account to ensure that your campaign reaches a truly inclusive, representative audience.
