Ad Layout Recommendations:
Editorial
(News or Content-Heavy)
Websites
Learn how to structure your ad units on editorial websites.
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Anatomy of an
Editorial Site
Editorial websites are common ground for ad monetization. In some cases, content-heavy sites may also mix monetization methods and offer subscription-based services as well. Learn more about what to consideration for mixed-revenue model sites in this article.

Common Editorial
Page Layouts
Get recommendations for all of the most common page layouts on editorial and content-heavy websites. Dig into each page type to get customized recommendations for conservative, moderate, or more aggressive ad layout options.
Listing Pages
Editorial, news, or content-heavy sites employ listing page layouts in various ways:
- Home pages are typically a listing of recent content
- Search results are often displayed in a listing layout
- Category listings are also very common

Article Pages
If you're in the business of content creation, you're going to have content-heavy pages. Those typically look like "articles" or text-heavy pages.

Other Page Types
Occasionally, editorial or content-heavy sites will also make use of some of these more unique or specific-use type of pages:
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