Ad Layout Recommendations: Editorial
(News or Content-Heavy)

Learn how to structure your ad units on editorial websites.

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Anatomy of an
Editorial Site

Editorial websites are common ground for ad monetization. In some cases, content-heavy sites may also mix monetization methods and offer subscription-based services as well. Learn more about what to consideration for mixed-revenue model sites in this article.


Common Editorial
Page Layouts

Get recommendations for all of the most common page layouts on editorial and content-heavy websites. Dig into each page type to get customized recommendations for conservative, moderate, or more aggressive ad layout options. 

Listing Pages

Editorial, news, or content-heavy sites employ listing page layouts in various ways:

  • Home pages are typically a listing of recent content
  • Search results are often displayed in a listing layout
  • Category listings are also very common

Listing Page Recommendations


Article Pages

If you're in the business of content creation, you're going to have content-heavy pages. Those typically look like "articles" or text-heavy pages.

Article Page Recommendations


Other Page Types

Occasionally, editorial or content-heavy sites will also make use of some of these more unique or specific-use type of pages:

Details-Page-Anatomy (1)


It’s simple: you’ll get lots of emails from vendors making promises they can’t keep, but it’s what goes on behind the scenes that counts. And Playwire puts in the work behind the scenes that drives higher ad revenue for us.
Deni Latić

LEVVVEL _ The best gaming experiences start here. (1)

Case Study


Doubled ad revenue after switching to Playwire.


Direct sales drive 7x higher CPMs than indirect.


Video units drive 12x higher CPMs than display.


Flex leaderboard drives 21x higher CPMs than display.

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