What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

Article Page Ad Layouts

Name: RAMP®
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SKU: ramp
Rating: 5 (5 reviews)

There are two common layouts chosen for article or "content-heavy" pages:

Content on the left, with an open sidebar area
Full width article content

The recommendations below apply to all layouts, with some specific callouts for sidebar layouts.

Conservative

If you'd like to stay on the conservative side with your ad layout, we recommend these following high impact units:

Bottom Rail
In Content: Place the first after the 3rd or 4th paragraph and repeat every 2-3 paragraphs thereafter.
Optional: Flex Leaderboard (only serves when there is a campaign, overrides all other sticky units when it serves)

Moderate

If you're interested in testing the waters and adding a few more units to the mix, these units are great to layer on top of the conservative suggestions:

Desktop Leaderboard and Mobile Leaderboard
Use a sticky Medium rectangle (if you have a sidebar)
Relevant article: This is a great unit if you'd also like to promote your own content.
Optional: Flex Skin (only serves when there is a campaign, overrides all other sticky units when it serves)

Article_Page_Bottom_Rail+In_Article+Medium_Rec

Aggressive

If you're comfortable increasing the ad density a bit more, these additional units can be added to the moderate recommendations without overwhelming the experience:

Sticky side rail
Trendi video corner unit

Article_Page_Bottom_Rail+In_Article+Sticky_Left+Trendi

Explore Options Using the Arrows Below

1. Start with a Bottom Rail

Start simple with our most commonly recommended ad unit, a bottom rail, great for viewability and revenue without disrupting experience.

Bottom Rail

2. Add an In-Content

Add an in-content unit to help drive incremental revenue without overly changing the user experience.

In Content

3. Consider Flex Leaderboard

Layer in our Flex Leaderboard unit. This unit will override the Bottom Rail when it serves to keep screen real estate from being overly dense. It is a great way to access direct demand and increase CPMs.

Flex Leaderboard

Desktop-Bottom-Rail+In-Article+Leaderboard-White-BG

4. Add a Standard Leaderboard

May publishers add in a leaderboard at the top of the screen, a common placement for desktop ads that users aren't bothered by. Be careful not to place it too high that a user scrolls past it before it is in view for more than 1 second.

Desktop Leaderboard

Desktop-Bottom-Rail-In-Article-Leaderboard-Med-Rect-White-BG

5. Utilize a Medium Rectangle

If you have a sidebar, it is a great opportunity to include a medium rectangle (and make sure to make it sticky), another of our highly profitable units.

Medium Rectangle

Article-Desktop-Bottom-Rail-Relevant-Article-Leaderboard-Med-Rect-White-BG

6. Try the Relevant Article Unit

Consider adding in a Relevant Article unit that also showcases the most recent content in your RSS feed to increase engagement with your own content.

Relevant Article

7. Consider a Flex Skin

The Flex Skin unit is a great addition, and it only serves when there is premium, direct demand to fill it. The unit will automatically override all other sticky units on page, keeping your ad experience uncluttered.

Flex Skin