Ad Unit Layouts: Listing Pages

Learn how to structure your ad units on a listing page.

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Listing_Page_HERO_Bottom-Rail-1

Anatomy of a
Listing Page

There are three common layouts chosen for listing pages:

  • Tiled listings
  • Single-column listings
  • Single-column listings with a sidebar

The recommendations below apply to all layouts, with some specific callouts for sidebar layouts.

Anatomy-of-Listing-Page

Suggested
Layouts

The suggestions below are broken down by conservative, moderate, and aggressive labels. These labels refer to your level of comfort with ad density. Keep in mind that the right balance is different for each site. In general, as you get more aggressive with your total ad units you'll want to closely watch viewability metrics and ensure you aren't sacrificing viewability for volume.

Conservative

If you'd like to stay on the conservative side with your ad layout, we recommend these following high impact units:

  • Bottom Rail
  • In Article: Repeat every 2-3 rows on a tiled listing or every 2-3 listings on a single-column listing
  • Optional: Flex Leaderboard (only serves when there is a campaign, overrides all other sticky units when it serves)
Conservative-listing-page-layout

Moderate

If you're interested in testing the waters and adding a few more units to the mix, these units are great to layer on top of the conservative suggestions:

Listing_Page_Bottom_Rail+In_Article+Medium_Rec_Sticky

Aggressive

If you're comfortable increasing the ad density a bit more, these additional units can be added to the moderate recommendations without overwhelming the experience:

Listing_Page_Liberal_Layout

Explore Recommended
Ad Experiences

Explore Options Using the Arrows Below

Desktop-Bottom-Rail-white-bg

1. Start with a Bottom Rail

Start simple with our most commonly recommended ad unit, a bottom rail, great for viewability and revenue without disrupting experience.

Bottom Rail

Desktop-Bottom-Rail-In-Article-white-bg

2. Add an In-Article

Add an in-article unit to help drive incremental revenue without overly changing the user experience.

In Article

Desktop-Flex-Leaderboard-In-Article-white-bg

3. Consider Flex Leaderboard

Layer in our Flex Leaderboard unit. This unit will override the Bottom Rail when it serves to keep screen real estate from being overly dense. It is a great way to access direct demand and increase CPMs.

Flex Leaderboard

Desktop-Bottom-Rail-In-Article-Leaderboard-white-bg

4. Add a Standard Leaderboard

May publishers add in a leaderboard at the top of the screen, a common placement for desktop ads that users aren't bothered by. Be careful not to place it too high that a user scrolls past it before it is in view for more than 1 second.

Desktop Leaderboard

Desktop-Bottom-Rail-In-Article-Leaderboard-Med-Rec-sticky

5. Utilize a Medium Rectangle

If you have a sidebar, it is a great opportunity to include a medium rectangle (and make sure to make it sticky), another of our highly profitable units.

Medium Rectangle

Desktop-Flex-Skin-In-Article-white-bg

6. Consider a Flex Skin

The Flex Skin unit is a great addition, and it only serves when there is premium, direct demand to fill it. The unit will automatically override all other sticky units on page, keeping your ad experience uncluttered.

Flex Skin

Desktop-Bottom-Rail-In-Article-Med-Rec-Left-Rail-white-bg

7. Try Out a Left Rail

If you're open to a more aggressive ad experience, a rail on the left-hand side of the screen can do wonders for viewability and CPMs.

Left Rail

Desktop-Trendi-In-Article-Med-Rec-Left-Rail-white-bg

8. Consider Adding Video

Consider adding in the Trendi video unit to the mix if you are want to take advantage of video ads for a major CPM boost.

Trendi Video

Explore Options Using the Arrows Below

mobile-bottom-rail-white-bg (1)

1. Start with a Bottom Rail

Start simple with our most commonly recommended ad unit, a bottom rail, great for viewability and revenue without disrupting experience.

Bottom Rail

Mobile-Bottom-Rail-In-Article-white-bg (1)

2. Add an In-Article

Add an in-article unit to help drive incremental revenue without overly changing the user experience.

In Article

Mobile-Flex-Leaderboard-In-Article-white-bg (1)

3. Try a Flex Leaderboard

Layer in our Flex Leaderboard unit. This unit will override the Bottom Rail when it serves to keep screen real estate from being overly dense. It is a great way to access direct demand and increase CPMs.

Flex Leaderboard

mobile-trendi-in-article-white-bg (1)

4. Consider Trendi Video

Consider adding in the Trendi video unit to the mix if you are want to take advantage of video ads for a major CPM boost.

Trendi Video

Additional
Ad Unit Ideas

WEB INTERSTITIAL

Looking to monetize transitions? You can use a web interstitial between screens, when a user selects an item from your listing page. 

Web Interstitial Ad Unit

REWARDED VIDEO

Have premium content? You can use a rewarded video ad to offer access to gated content or to give users an optional ad-free experience on the rest of your site.

Rewarded Video Ad Unit

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