Ad Unit Layouts: Calculators or Tools

Learn how to structure your ad units on pages that host calculators or tools.

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Anatomy of
Tool Pages

For calculators or tools, you'll want to follow the same guidance used for web-based games, as the function is similar. There are a few considerations when building your ad strategies:

  • Page layout during tool usage (typically full or partial screen)
  • Breaks or transitions between stages of the tool


The suggestions below are options for monetizing transitions between stages of user interaction with the tool that fit within the expectations users already have when engaging with a free web-based tools or calculators.


It's quite common for users to be served an ad while waiting for the tool to load. Users are used to this experience, so even building in artificial "load time" even if your tool does not need it is perfectly acceptable.



Typically used between stages of interaction with a tool, interstitial ads take control of the entire screen as the user waits for the transition to the next step.


Rewarded Video

You can take advantage of rewarded video quite seamlessly when you have a free web-based tool or calculator. You can ask users to watch a rewarded video in exchange for the final answer coming from the tool, in return for providing the tool to the user for free.


Explore Example
Display Layouts

Explore Options Using the Arrows Below


Left or Right Rails

If your tool sits in the center of the screen with space on the left and/or right, sticky rail units are a great option.

Left or Right Rail


Bottom Rail

Depending on the layout of your tool, you may be able to use a Bottom Rail unit if it doesn't overlap the game portion of the page.

Bottom Rail


Sidebar Options

If you already have a sidebar in your tool layout, a medium rectangle unit might be easy to fit right in.

Medium Rectangle



Often, many tool layouts have plenty of space for a leaderboard above the content of the tool.

Desktop Leaderboard


Flex Leaderboard

A Flex Leaderboard unit often works with most tool layouts without interfering with the content of the tool.

Flex Leaderboard


Flex Skin

Similar to the Flex Leaderboard, a Flex Skin often works for tool layouts as long as the navigation and content width line up with requirements.

Flex Skin

Explore Options Using the Arrows Below

mobile-bottom-rail-white-bg (1)

Bottom Rail

Most mobile layouts for tool have plenty of space for mobile bottom rail ad that shows during usage.

Bottom Rail


Mobile Leaderboard

Some mobile layouts for tools have plenty of space for a standard leaderboard ad that shows during usage.

Mobile Leaderboard

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