What is Ad Monetization?
Ad monetization is a way for publishers to generate revenue by displaying advertisements in or on their content. Businesses and ad agencies pay publishers to place their ads in their content based on the publisher's ability to reach an audience the buyer wants to reach. Ad monetization can take many forms, including traditional insertion order (IO) buys, programmatic advertising, and header bidding.
The Best Method for Video Ad Monetization
Many publishers are understandably interested in video ads, but few know how or where to get started. Click below to learn more about why video ads drive significantly higher CPMs than display ads and where to begin with your video ad monetization strategy.
Ad Monetization with Playwire vs. Building Out an Ad Ops Team
Learn more about the ins and outs of building your own Ad Ops team versus working with Playwire and our team of ad tech experts.
Learn how LEVVVEL Doubled Their Ad Revenue working with Playwire
Daily Ad Revenue
CPM Increase for Direct Sales Deals
CPM Increase for Video Ad Units
CPM Increase from Flex Leaderboard Ad Unit
The Best Ad Monetization Platforms in 2022
An ad monetization platform should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. So that's exactly what we did. Check out our list of the top ad monetization platforms in 2022.
Changing the Face of In-App Ad Monetization
Ad Tech Build vs. Buy: App Monetization Solutions
Trying to decide between DIY app monetization and working with an app revenue partner like Playwire? Read on to learn more about what else route entails.
Frequently Asked Questions About Ad Monetization
What are the ways to do ad monetization?
There are dozens of ways to do ad monetization. Each time there is a major development in ad tech or the internet at large, we get even more methods of monetizing with ads.
With that said, here are some of the most common methods of ad monetization:
- Banner ads
- Video ads
- Contextual ads
- Native ads
- Interstitial ads
- Rewarded ads
- Ads sold via direct sales
- Ads sold via programmatic advertising
Each of these ad types and strategies comes with its own sets of pros and cons, but most publishers use one or more methods described above.
Are direct sales still a viable method of ad monetization?
While the vast majority of digital advertising is now done via automated and highly modern methods like programmatic advertising, direct-sold ads remain a key part of many publishers' ad monetization strategies.
There's a great reason for that: Direct sales can lead to higher CPMs for every ad impression. When you have enough brand recognition as a publisher to get the attention of advertisers or direct buyers, you can command higher prices for the privilege of reaching your unique audience.
What tools will I need to monetize my website with ads?
The tools you will need to monetize your website with ads will depend heavily on the method of advertising you choose. If you want to go all-in on programmatic advertising without relying solely on an all-in-one prebuilt ad monetization platform, you will likely need the following tools in your ad tech stack:
- An ad server
- Ad exchanges
- Ad networks
- Supply-side platforms (SSPs)
- A data management platform (DMP)
- A consent management platform (CMP)
- A header bidding wrapper
- A list of header bidding demand sources
Learn more about all of the components of the ad tech stack in detail.
Can app publishers monetize their apps with advertising?
Desktop and mobile app developers can and often do monetize their apps with advertising. Many of the same tools and techniques used in web advertising apply to app advertising, although their setup and implementation usually involve integrating various software development kits (SDKs).
While each individual app ad unit, tool, and demand source may look somewhat different for in-app advertising compared to web advertising, an app monetization strategy is just as important a source of revenue for many app publishers.