If you're looking for out-of-this-world ad revenue, look no further.

Playwire's RAMP Platform has the team and technology you need to take your revenue, and business, to new heights.

It can be pretty difficult to try and explain everything we do and all of the technology we have without it starting to get a little overwhelming and filled with industry jargon. So, we feel a great metaphor is useful to do the trick.

Take a look through this infographic, built to help you understand the true depth and breadth of Playwire's offerings and technologies for publishers:

Spaceship_Infographic (1)-1

Explore the Unknown Frontiers of Ad Revenue with Playwire

Much like those who explore the deepest reaches of space, the team at Playwire is here to help publishers reach never-before-known heights of ad revenue.

What every space voyage needs:

  • Pilot
  • Flight Controls
  • Engine
  • Fuel
  • Onboard Computer
  • Engineers + Scientists
  • Mission Control

PILOT

As the pilot of your ship, you want control of your revenue, clarity about your results, and complete transparency on how each lever you pull relates to your trajectory.

THE PLAYWIRE EQUIVALENT: THE PUBLISHER (YOU)

Just as a pilot wants complete control over their ship, every publisher deserves complete control over the tools that manage their ad revenue.

astronaut-rocket

FLIGHT CONTROLS

As the pilot, you want access to the most state of the art flight controls to guide your ship. Your instruments must give you the most powerful reporting and analytics available to understand exactly how each turn of a dial affects your trajectory.

THE PLAYWIRE EQUIVALENT: THE RAMP PLATFORM

The RAMP Platform, and its Advanced Yield Analytics, are your flight controls as you map your trajectory to maximum ad revenue. You can see where you stand at any given moment, get insights into what you can change, and you have the controls to shift the settings you need to continue to adjust course.

Analytics Demographics straight on

ENGINE

As the pilot, you want to know that your engine is the best in class, capable of catapulting you out of the atmosphere. You need to be able to trust that has been built well and is impeccably maintained without having to lift a finger yourself.

THE PLAYWIRE EQUIVALENT: YIELD PRACTICE + TECHNOLOGY

This is where the technology that fuels the RAMP Platform comes in. We've spent years building the most comprehensive and intricate ad tech stack that harnesses the complexity of the ad tech ecosystem to the benefit of our publishers. Built on time-honored yield best practices, the system behind the RAMP Platform is meant to accelerate your ad revenue out of the atmosphere.

Web-Ad-Tech-Stack (1)

FUEL

An engine is only as good as the fuel you put into it. To propel you out of the atmosphere you need the perfect mix of components in your rocket fuel. The right combination of demand sources is vital to maximize competition and revenue.

THE PLAYWIRE EQUIVALENT: DEMAND SOURCES

The RAMP Platform contains the most comprehensive set of demand sources on the market, making sure to create just the right mix of competition to maximize your revenue. All of this without you having to lift a finger to maintain integrations or relationships.

increase-cpms-more-demand-sources

ONBOARD COMPUTER

Your onboard computer is the difference between landing on the moon and missing it entirely. It makes millions of micro-adjustments to your trajectory and maximizes fuel efficiency, making atmospheric results possible.

THE PLAYWIRE EQUIVALENT: REVENUE INTELLIGENCE® {RI}

Our machine learning and AI algorithms are making millions of micro-adjustments to settings across the ad tech stack like price floors, header bidding settings, and more on each ad call.

Meet Revenue Intelligence®: By treating each page load (and the many variables associated with it) as a unique experience, and toggling millions of settings across the tech stack that affect ad revenue, {RI} drives major increases in ad revenue.

Revenue-Intelligence_RI

Meet the Price Floor Controller: One of our suite of {RI} algorithms, RAMP's built in Price Floor Controller automatically sets price floors on a per-impression basis, to the tune of 1.2 MILLION price floor changes per day, to ensure you get maximum CPMs on each impression.

2-Price_Floor_Adjust-WHITE

And, what's more, we don't hide behind buzzwords with no real explanation of the how, we actually tell you what our algorithms are actually doing behind the scenes:

ENGINEERS + SCIENTISTS

Neither the engine nor the onboard computer can exist without the extensive efforts of the engineers and scientists who create and maintain them. Our yield operations team is always hard at work improving and maintaining both for maximum revenue.

THE PLAYWIRE EQUIVALENT: YIELD OPERATIONS TEAM

Our Yield Operations, Data Science and Tech teams are the brains behind the build. Just like a cross-functional team of highly trained engineers and scientists are needed to build a rocket ship engine, your ad revenue engine needs the same treatment.

Revenue-Intelligence_RI-Engine

MISSION CONTROL

What astronaut would be comfortable without the support of mission control, guiding them through the mission?

THE PLAYWIRE EQUIVALENT: PARTNER SUCCESS TEAM

That's exactly what our Partner Success team does for publishers, guiding the way to maximum revenue! They are by a publisher's side from pre-launch, to the countdown, right up til the end of the mission. They'll guide you on ad unit layout, strategies to maximize revenue, and make sure your user experience stays just as out-of-this-world as your ad revenue.

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