Audience Segments: Gaming


IAB + Custom
Audience Segments

IAB Segments

Video Gaming
  • Console Games
  • Puzzle Video Games
  • PC Games
  • Action Games
  • Music and Party Video Games
  • Role Playing Games RPG
  • Adventure Video Games
  • Exercise and Fitness Video Games
  • Educational Video Games
  • Simulation Video Games
  • Action Adventure Video Games
  • MMOs
  • Video Game Genres
  • Casual Games
  • eSports
  • Sports Video Games
  • Strategy Video Games
  • Mobile Games

Custom Segments

Console Games

  • PlayStation
  • Xbox
  • Nintendo
  • PlayStation 5
  • Xbox Series X

Video Game Genres

  • Free to Play F2P
  • Hardcore Games
  • Battle Royale
  • Racing
  • MOBA
  • Fighting Games
  • First Person Shooter (FPS)

Adventure Video Games

  • Pokemon
Action Video Games
  • Fortnite
  • Halo
  • Destiny
  • Call of Duty

Massive Multiplayer Online (MMO) and Role-Playing Games (RPG)

  • World of Warcraft

Adventure Video Games

  • Super Mario

PC Games

  • In-Game

Casual Games

  • Minecraft

How to Access Playwire's
Audience Segments


All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

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Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Data_Audience_Solutions-Access-Segments-Google Ad Manager

Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

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