The Complete Google Adsense Resource Center

One of the biggest benefits of AdSense is that it helps publishers save time. It’s easy to integrate and use. This allows you to learn all the essentials of ad monetization while limiting the potential for large, damaging mistakes.

Here are some of the processes AdSense streamlines for you —

• Optimizing ads for desktop or mobile — Automatic ad optimization means your visitors will have a positive experience, even while you’re still learning all the technical stuff.
• Google Ad Manager integration — When you’re ready to upgrade, AdSense makes integration easy as you transition over to GAM.
• Seamless integration with Google Analytics — Comprehensive reports on ad performance from Google Analytics will help you improve your strategy and targeting.
• Personalized recommendations for site growth — AdSense support provides you with advice tailored to help you reach your business growth goals.
• Advertiser relationship management — AdSense provides automatic access to the largest demand network, so you don’t have to worry about maintaining relationships with advertisers.
• Instant monetization — Since it’s so easy to add the code to your site, you can start hosting ads on your site instantly.

While Google AdSense does offer fewer controls than a more advanced solution (such as Google Ad Manager), there are still a number of things you do have control over regarding the ads that appear on your site.

With AdSense, the controls you can customize include —

• Blocking ads you don’t want to be shown on your site
• Adjusting individual ad placement on your website
• Selecting ad types that are most cohesive with your content
• Modifying some ad elements to match your branding
• Controlling relevancy with auto ads targeting
• Blocking certain ad unit sizes and formats
• Restricting activity from specific advertisers

Google is the ad tech ecosystem’s central player. Its support resources are robust and comprehensive. While AdSense publishers don’t get a personalized support team or dedicated Google AdSense account manager, they have a variety of options to ensure you get the support you need at this stage in the game.

The Help Center has a searchable index of concise resources and tools to help you set up, manage, and optimize your Google account.

If you can’t find what you're looking for in the Help Center, you can contact Google’s support team or connect to an expert through the Help Community.