The Complete Header Bidding Resource Center

What is Header Bidding?

Learn more about what header bidding is and why publishers should be using this key piece of technology.

6 Biggest Benefits of Header Bidding

Learn the ins and outs of header bidding and the 6 biggest benefits publishers can get from using this technique.

Header Bidding for Publishers: Why You Need It

Five key reasons why header bidding is a must-have programmatic advertising innovation for publishers.

Header Bidding Solutions: Maximizing Revenue from Header Bidding

Learn more about what it takes to properly set up and manage a header bidding solution and all the benefits from doing so.

A Guide to Header Bidding Technology

Header bidding technology brought to the table the ability to capture the best bid on every ad impression - not just the first bid. Learn more about this revolutionary technology in our guide.

Video Header Bidding: What Publishers Need to Know

Learn everything publishers need to know about this digital advertising technology, video header bidding.

How In-App Header Bidding Works

Learn how you can utilize in-app header bidding to maximize your app advertising revenue.

Exchange Bidding vs Header Bidding

In the Exchange Bidding vs header bidding showdown, who wins the night and brings in the most revenue for publishers? This article has the answers.

How a Header Bidding Integration Works

Implementing header bidding is simply the process of setting up your website or app to do header bidding. Learn all the steps in the header bidding integration process.

What is a Header Bidding Wrapper?

Header bidding wrappers are a critical piece of header bidding technology for publishers. But what is a header bidding wrapper exactly? 

Header Bidding vs. Programmatic

Sometimes these terms are used interchangeably or can be confusing. Header bidding is one component of the programmatic ecosystem If you're new to the terms, take some time read this article.

Playwire vs. DIY Header Bidding Solutions

Trying to decide between DIY header bidding and header bidding with Playwire? We’ll compare the two approaches so you know exactly what you’re in for no matter what.

A Breakdown of Playwire's Header Bidding Technology

A Breakdown of Playwire's In-App Header Bidding Technology

Learn more about how RAMP's revolutionary in-header bidding solution helps app publishers demand and generate more in-app ad revenue.

Best Header Bidding Partners

Learn more about the top header bidding partners available to publishers, and decide which is right for your needs.

Going Beyond Header Bidding: Revenue Intelligence

Revenue Intelligence is proprietary technology Playwire has developed to be driven by a single purpose: to increase ad revenue for publishers. Read more about how it works.