Full Job Description

We're expanding our direct sales team across the Midwest and East Coast and seeking an exceptional Sales Director to lead the charge in driving our organization's advertising revenue growth. Your role will involve spearheading the identification and pursuit of strategic sales opportunities within your designated territory, all while aligning closely with our US commercial strategy.

As an integral sales team member, the successful candidate will spearhead our sales initiatives, diligently working to expand our reach within the advertising ecosystem. This role is tailor-made for an individual contributor eager to make a significant impact, leveraging their expertise to foster relationships with our most valued partners.

Your role encompasses a comprehensive understanding of our publisher ecosystem, products, and packages. You will also be required to understand the Direct IO and programmatic advertising ecosystems, with a focus on delivering high-impact solutions to our advertising partners. Working with the regional VP and global sales leadership, the Sales Director will represent Playwire to our advertising client & agency partners, working to understand their needs and objectives, and creating and presenting solutions in the form of media programs.

Essential Functions:

Identify and capitalize on sales opportunities aligned with the US commercial strategy, demonstrating a keen understanding of our publisher ecosystem

Maximize revenue growth by cultivating key partnerships with media agencies and clients, ensuring comprehensive and consistent market coverage.

Actively prospect, evaluate, and pinpoint strategic growth opportunities, engaging decision-makers at various operational levels within agencies.

Engage with agency decision-makers at all operational levels (Planners, Supervisors, AMDs, GDs, etc.)

Execute impactful sales presentations to diverse audiences, adapting strategies based on client needs and effectively conveying product knowledge and passion.

Develop winning strategies and proposals, collaborate closely with internal teams, and adjust sales tactics to align with evolving market demands.

Conduct high-impact meetings with prospects and clients, collaborating seamlessly with teams at headquarters, Ad Operations, and Client Services to ensure superior customer service and foster repeat business.
Contribute to a performance-driven culture that values positive thinking and active collaboration.

Qualifications

Bachelor’s degree in Business or related field; or equivalent

A minimum of 4 years of digital media sales experience; or an equivalent combination of education and experience

Deep knowledge of digital media advertising trends

Proven history of surpassing both individual and team quotas.

Demonstrates an ability to think creatively, sell strategically, and communicate efficiently both internally and externally

Clearly and effectively conveys passion and product knowledge in a polished manner

Displays a passionate, positive, and problem-solving attitude, with an overwhelming desire to win and continuously improve personal and professional skills.

Experience working collaboratively with top digital media planning/buying agencies in the respective region.

Strong presentation skills with the ability to independently manage high-level agency meetings.