How Letterboxd increased
Ad Revenue by 490% with playwire

Letterboxd is the global social networking site for movie enthusiasts. Their team had been running programmatic advertising and direct sales themselves, but weren’t able to secure premium sponsorships nor effectively scale programmatic to the level they knew was possible. And while Letterboxd had collected a significant amount of data about their visitors, they weren’t using it to segment their audience or support audience targeting for their advertisers.

Letterboxd wanted to scale its advertising efforts using a data-driven approach that maximized its ad inventory monetization. They also wanted to drive new premium demand without introducing additional operational costs or compromising user experience.

Following the incredible results Letterboxd saw after moving to Playwire for their web publishing efforts, the team then moved management of their app monetization strategy over to Playwire.