Playwire Product Updates:Advanced Yield Analytics, Ad Tag Implementation, and Ads.txt

Get the latest updates about Playwire’s products and services for digital publishers.

Advanced Yield Analytics

We are thrilled to unveil our new Advanced Yield Analytics initiative, which provides publishers with more powerful and detailed analytics than ever before. By simply upgrading the Playwire ad code on your site, publishers gain access to more than 20 new preconfigured reports. Some of the newly available analytics include:

Acquisition and Environment: Allowing you to break down ad revenue performance across channels. Get as granular as you want, including breaking down by: 

  • Campaign
  • UTM data
  • User + environment data
  • And so much more

Content and Engagement: Gain a better understanding of the performance of your site content. Break down sections of your site, or drill down to the performance of a single page. See performance across dimensions like:

  • Topic
  • Author
  • Category
  • And so much more

Bidder Performance: Yield ops professionals have full visibility into every part of the bidding process to surface insights and optimize ad revenue. On a per-bidder basis, you can see things like:

  • Bid CPM
  • Number of bid requests
  • Win and bid rate
  • And so much more

Learn more about Advanced Yield Analytics.

Advanced Yield Analytics

Ad Tag Implementation

We recently updated the process for ad tag implementation and script integration making it simpler for publishers and the solution, overall smarter. The RAMP Platform will now automatically provide you with the ad code needed to monetize your site — preformatted specifically for you —  so all you have to do is copy and paste each code snippet into the back end of your page and watch the magic happen.


You’re probably tired of hearing us mention our dynamic ads.txt solution by now, as it’s been available for some time, but as we continue to optimize the experience of using it, making it the standard across the network, we must continue to note the significance that all publishers keep their ads.txt file up to date.

The benefits of using Playwire's dynamic ads.txt solution:

  • Always up to date
  • Valid and error-free
  • Requires little to no additional maintenance by the publisher

Keep in mind that September 12th is the deadline for updating your ads.txt file to maintain DV360 spend. Using our dynamic ads.txt will solve this right away.

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