Ad Layout Recommendations: Directory
(Listing or Search-based)

Learn how to structure your ad units on directory-style websites.


Anatomy of a
Directory Site

Directory-style sites are focused on providing the ability for users to search for services or information, typically in a location-based format. Some examples are:

  • Movie listing sites
  • Real-estate search sites
  • Review sites
  • Business directories
  • and so much more!
Details-Page-Anatomy (1)

Common Directory
Page Layouts

Get recommendations for all of the most common page layouts on directory-style websites. Dig into each page type to get customized recommendations for conservative, moderate, or more aggressive ad layout options. 

Directory Listing Pages

The bread and butter of directory-style sites is the ability users have to search in a highly-specific way to find information. Thus leads to a few relatively standard formats for how sites like this list information combined with the ability to search.

Directory Listings


Detail Pages

Once a user has selected an item from the search page, they'll end up on a detail page, where the site will provide great detail on an individual item, for instance:

  • A home listing for a real estate site
  • A movie detail page for an entertainment site
  • A business profile for review site

Detail Pages

Details-Page-Anatomy (1)

Other Page Types

Occasionally, directory listing sites will also make use of some of these more unique or specific-use type of pages:



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