Anatomy of a
Detail pages have highly variable formats, but are usually text-heavy and may incorporate other interactive components:
- Galleries or sliders
The suggestions below are broken down by conservative, moderate, and aggressive labels. These labels refer to your level of comfort with ad density. Keep in mind that the right balance is different for each site. In general, as you get more aggressive with your total ad units you'll want to closely watch viewability metrics and ensure you aren't sacrificing viewability for volume. Special considerations for additional page components can be found below.
If you'd like to stay on the conservative side with your ad layout, we recommend these following high impact units:
If you're interested in testing the waters and adding a few more units to the mix, these units are great to layer on top of the conservative suggestions:
RECOMMENDATIONS FOR INTERACTIVE PAGE COMPONENTS
Galleries or Sliders
Galleries or sliders offer the option to include interstitial ads between slides in the gallery. If you go this route, we'd recommend an ad no more than once per 3 slides or so.
If your details pages include videos, like video tours for example, there is always an option for pre-content video ads that play before the content begins.