What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

Detail Page Ad Layouts

Name: RAMP®
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The suggestions below are broken down by conservative, moderate, and aggressive labels. These labels refer to your level of comfort with ad density. Keep in mind that the right balance is different for each site. In general, as you get more aggressive with your total ad units you'll want to closely watch viewability metrics and ensure you aren't sacrificing viewability for volume. Special considerations for additional page components can be found below.

Conservative

If you'd like to stay on the conservative side with your ad layout, we recommend these following high impact units:

Bottom Rail
Mobile and/or Desktop Leaderboard: These units can be strategically layered in between different sections of the details page.
Optional: Flex Leaderboard (only serves when there is a campaign, overrides all other sticky units when it serves)

Details_Page_Conservative_Bottom_Rail+Leaderboard_gray

Moderate

If you're interested in testing the waters and adding a few more units to the mix, these units are great to layer on top of the conservative suggestions:

Use a sticky Medium rectangle (if you have a sidebar)
Consider introducing ads into some of your interactive elements on page (see section below which covers interactive options)
Optional: Flex Skin (only serves when there is a campaign, overrides all other sticky units when it serves)

Details_Page_Moderate_Botom_Rail+Leaderboard+Sticky_Med_Rec_gray

Aggressive

If you're comfortable increasing the ad density a bit more, these additional units can be added to the moderate recommendations without overwhelming the experience:

Sticky side rail
Trendi video corner unit

Details_Page_Aggressive_Botom_Rail+Leaderboard+Sticky_Med_Rec+Side_Rail+Trendi_gray

RECOMMENDATIONS FOR INTERACTIVE PAGE COMPONENTS

Galleries or Sliders

Galleries or sliders offer the option to include interstitial ads between slides in the gallery. If you go this route, we'd recommend an ad no more than once per 3 slides or so.

Videos

If your details pages include videos, like video tours for example, there is always an option for pre-content video ads that play before the content begins.

Accordions

Accordions are typically used to house primarily text-based content, there is always the option to include a leaderboard in the expanded content.

Tabbed Sections

Depending on what is displayed in tabbed sections, there may be an opportunity to put a leaderboard below the content of a tab to utilize open screen space.

Listing Sections

Destlop-Details-Listings-728x90-WhiteBG

Often used for showcasing other recommended listings that are similar to the current one, there is always the option to layer an in-article unit between rows of listings, depending on length.

Ad Unit Layouts: Detail Pages

Anatomy of a

Detail Page