What kind of publishers does Playwire work with?

Playwire works with publishers across many different technology categories. We support ad monetization for webistes , mobile apps , and desktop apps .

How does Playwire compare to other ad monetization solutions?

Comparing ad monetization solutions is no simple task. To simplify it, this comparison page breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

What kind of reviews does Playwire get from publishers?

Take a look at unfiltered reviews from Playwire publishers here .

What kind of results can I expect with Playwire?

Publishers often see an uplift of around 20% when switching to Playwire from other ad monetization solutions. Take a look at our library of case studies to see real-world results from publishers.

Is my website or app qualified to monetize with Playwire?

We typically suggest that website publishers apply once they've reached 500,000 page views or more, and app developers apply once they’ve reached 10,000 Daily Active Users or more, to get the full ROI from the RAMP Platform.

Directory Listing Ad Layouts

Name: RAMP®
Brand: This email is considered confidential and meant for the recipient only, if you would not like us to reach out to you please feel free to change your preferences so we can better assist you
SKU: ramp
Rating: 5 (5 reviews)

This specific type of listing page is common on directory sites, review sites, and geographic-search related sites. Some layouts include:

A map coupled with listings
Listings with custom filter options
A combination of a map, listings, and filters

Because there is often a lot of items on the screen that require interactivity on these kinds of pages, you want to introduce ads carefully to preserve the user experience.

Conservative

If you'd like to stay on the conservative side with your ad layout, we recommend these following high impact units:

In Article: Repeat every 2-3 rows if using tiled listings or every 3-5 if listings are show in a single column.
Optional: Flex Leaderboard (only serves when there is a campaign, overrides all other sticky units when it serves)

Moderate

If you're interested in testing the waters and adding a few more units to the mix, these units are great to layer on top of the conservative suggestions:

Bottom Rail or Mobile Leaderboard, depending on the layout of the page
Optional: Flex Skin (only serves when there is a campaign, overrides all other sticky units when it serves)

Aggressive

If you're comfortable increasing the ad density a bit more, these additional units can be added to the moderate recommendations without overwhelming the experience:

Sticky side rail

Directory_Page_In_Article+Bottom_Rail+Left_Rail

Explore Options Using the Arrows Below

Desktop-Directory-In-Article-728x90-White-BG

1. Start with In-Article

Start simple by introducing ads between listings on the listings portion of the page. We recommend repeating every 2-3 rows if using tiled listings or every 3-5 if listings are show in a single column.

In-Article

2. Consider Flex Leaderboard

Layer in our Flex Leaderboard unit. It is a great way to access direct demand and increase CPMs without cluttering the user experience.

Flex Leaderboard

Desktop-Directory-In-Article-728x90-Bottom-Rail-White-BG

3. Consider a Bottom Rail

Depending on your layout, you may want to test a bottom rail. Just be careful that it doesn't interfere with the filters, map, or other interactive elements on your page.

Bottom Rail

4. Consider a Flex Skin

The Flex Skin unit is a great addition, and it only serves when there is premium, direct demand to fill it. The unit will automatically override all other sticky units on page, keeping your ad experience uncluttered.

Flex Skin

Desktop-Directory-In-Article-728x90-Bottom-Rail-Left-Rail-White-BG

5. Try Out a Left Rail

Typically the left side of the screen is pretty open real-estate, so a sticky side rail is a great option to make the most of that space for a highly viewable unit.

Left Rail

Explore Options Using the Arrows Below

1. Start with an In-Article

Start by adding an in-article unit to help drive incremental revenue without overly changing the user experience.

In Article

2. Try a Flex Leaderboard

Layer in our Flex Leaderboard unit. This unit will override the Bottom Rail when it serves to keep screen real estate from being overly dense. It is a great way to access direct demand and increase CPMs.

Flex Leaderboard

3. Add a Mobile Leaderboard

Depending on the layout of your listing page on mobile, often a leaderboard at the top of the screen, above something like a map, can be a good option.

Mobile Leaderboard

Mobile-Bottom-Rail-In-Article-white-bg (1)

4. Consider a Bottom Rail

Depending on your layout, you may want to test a bottom rail. Just be careful that it doesn't interfere with the filters, map, or other interactive elements on your page.

Bottom Rail

Ad Unit Layouts: Directory Listings

Anatomy of a

Directory Listing