Audience Segments: Entertainment (Movies + TV + Music)
High-Impact
IAB + Custom
Audience Segments
IAB Segments
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Horror Movies
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Action and Adventure Movies
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Comedy Movies
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Fantasy Movies
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Crime and Mystery Movies
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Science Fiction Movies
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Romance Movies
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Animation Movies
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Documentary Movies
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Family and Children Movies
IAB Segments
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Drama Movies
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Indie and Arthouse Movies
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World Movies
Music and Audio
- Hip Hop Music
Television
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Special Interest TV
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Animation TV
- Music TV
IAB Segments
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Holiday TV
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Children's TV
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Factual TV
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Comedy TV
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Sports TV
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Reality TV
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Soap Opera TV
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Science Fiction TV
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Drama TV
Custom Segments
- Anime and Manga
- Science Fiction Movies
- Science Fiction - Star Wars
- Science Fiction - Star Trek
- Fanboy Content
Custom Segments
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Music and Video Streaming Services
Entertainment Content
How to Access Playwire's
Audience Segments
All Major DSPs
Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.
LiveRamp
Google Ad Manager 360
If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.
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