Audience Segments: Entertainment (Movies + TV + Music)


IAB + Custom
Audience Segments

IAB Segments

  • Horror Movies

  • Action and Adventure Movies

  • Comedy Movies

  • Fantasy Movies

  • Crime and Mystery Movies

  • Science Fiction Movies

  • Romance Movies

  • Animation Movies

  • Documentary Movies

  • Family and Children Movies

IAB Segments

  • Drama Movies

  • Indie and Arthouse Movies

  • World Movies

Music and Audio

  • Hip Hop Music


  •  Special Interest TV

  •  Animation TV

  •  Music TV

IAB Segments

  • Holiday TV

  • Children's TV

  • Factual TV

  • Comedy TV

  • Sports TV

  • Reality TV

  • Soap Opera TV

  • Science Fiction TV

  • Drama TV

Custom Segments

  • Anime and Manga
  • Science Fiction Movies
  • Science Fiction - Star Wars
  • Science Fiction - Star Trek
  • Fanboy Content

Custom Segments

Arts and Entertainment
  • Music and Video Streaming Services

Entertainment Content

How to Access Playwire's
Audience Segments

Data & Audience Solutions - All Major DSPs

All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

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Data & Audience Solutions - LiveRamp


Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Data & Audience Solutions - GAM

Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

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