Audience Segments: Real Estate
IAB + Custom
- Real Estate Renting and Leasing
- Vacation Properties
- Land and Farms
- Real Estate Buying and Selling
Based on Redfin Data
- Visited Redfin.com
- In-Market for Apartment Rentals
- In-Market for Condo Rentals
- In-Market for House Rentals
- In-Market for Town Home Rentals
- In-Market Condo Buyers
- In-Market Land Buyers
How to Access Playwire's
All Major DSPs
Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.
Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Google Ad Manager 360
If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.
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