Audience Segments: Real Estate


IAB + Custom
Audience Segments

IAB Segments

Real Estate

  • Apartments
  • Real Estate Renting and Leasing
  • Vacation Properties
  • Land and Farms
  • Houses
  • Real Estate Buying and Selling

Custom Segments

Based on Redfin Data

  • Visited
  • Renters
  • In-Market for Apartment Rentals
  • In-Market for Condo Rentals
  • In-Market for House Rentals
  • In-Market for Town Home Rentals
  • Buyers
  • In-Market Condo Buyers
  • In-Market Land Buyers

How to Access Playwire's
Audience Segments

Data & Audience Solutions - All Major DSPs

All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

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Data & Audience Solutions - LiveRamp


Users can access Playwire’s data through LiveRamp’s open marketplace.
You can do this in one of two unique ways.
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
Data & Audience Solutions - GAM

Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

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