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Educational Resources

The Complete Ad Network Resource Center

Browse all of our educational resources about Ad Network.

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Ad Network

What is an Ad Network?

In a digital media landscape that is now dominated by programmatic advertising, an ad network serves as an alternative. It skips over the demand-side platforms (DSPs) and supply-side platforms (SSPs) and allows advertisers to purchase ad inventory directly and upload their ad creative inside the network.

Traditionally, ad networks functioned by purchasing inventory at the lowest price possible and reselling it at the highest price possible. For this reason, ad networks have become rather obsolete over time, but those that do still exist typically operate as a small component of larger tech, adding value to the parent solution.

Guide

The Ultimate Guide to Ad Networks for Publishers

Learn everything you need to know about ad networks with this comprehensive guide from our experts.

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Articles

Read More About Ad Networks

What is an Ad Network and Where Does it Fit in the Ad Tech Landscape?

The role of ad networks has shifted in recent years. Learn more about what an ad network is and the current role they play within the ad tech landscape.

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Best Ad Networks for Publishers

There are tons of ad networks, but only a few truly rise to the top. Check out our list of the top ad networks this year.

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How to Use Google's Ad Network

While traditional ad networks were notorious for being shady and resulting in poor user experience, Google's ad network stands out as a more transparent and effective solution. Learn more about what exactly Google’s advertising network is, and how you can use it to benefit your business.

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Ad Exchange vs. Ad Network

Ad exchanges are like the physical buildings we call shopping malls, and ad networks are like the stores inside. Click below to learn more about the similarities and differences between ad networks and ad exchanges.

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Ad Server vs. Ad Network

Contrary to popular belief, ad servers and ad networks are not the same thing. While an ad network may offer an ad server, they remain separate entities. Explore the key differences between these two pieces of advertising technology.

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The 5 Best In-Game Ad Networks

In-game advertising is a growing industry with a number of different networks available to game developers who want to monetize their creations. Read on for a breakdown of the 5 most popular in-game ad networks.

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The Top Video Ad Networks For Publishers

Most modern video ad networks have adapted to the evolving demands of the digital advertising industry, but finding one that meets your needs and earns your trust remains a challenge. To ease your search, here are 5 reliable video ad network solutions.

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The 6 Best Ad Networks for Apps

Ad networks for apps are alive and well, so if you’re a mobile publisher or app developer, it's crucial to know how to choose the best ad network to boost your ad revenue. Find out which of these 6 top-notch ad networks is the perfect fit for you.

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The Best Ad Network For Android Publishers

As an Android publisher, you have the freedom to choose ad networks that align perfectly with your needs. However, with this freedom comes a lot of important factors you'll want to consider. Learn more about the best ad networks for your Android app, here.

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Mobile Ad Networks: Everything App Developers Need to Know

Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. So, if you're a mobile publisher or app developer, the chances of working with an ad network are high. Read on to learn everything you need to know about mobile ad networks.

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How Levvvel Doubled Their Ad Revenue

2x Daily Ad Revenue
645% CPM Increases for Direct Sales Deals
“It’s simple: you’ll get lots of emails from vendors making promises they can’t keep, but it’s what goes on behind the scenes that counts. And Playwire puts in the work behind the scenes that drives higher ad revenue for us.”

Deni Latić

CEO

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